Google has issues a new set of link scheme warnings that are designed to curb excessive, low-quality guest blogging efforts and advertorials. Most of the new warnings, which only appeared recently, shouldn't be too shocking to anyone who follows Google closely, but knowing them is important nonetheless. If you're still re-building link networks, here's what…
Dance Like No One is Watching Like him or love him, Matt Cutts definitely doesn't seem to care much about what the SEO community thinks about him or his leadership at Google's Webspam Team. Cutts' makes his decisions based on what he/Google think is best for Google and their end-users. Now whether you choose to…
[caption id="attachment_35402" align="alignright" width="250" caption="Site down? No problem."][/caption] For those of you out there who see Matt Cutts' Webspam Team as the SEO equivalent of Dr. Suess' Grinch; here's a tidbit of information to warm your heart. A little downtime is not going impact your overall ranking. The news was delivered in one of Cutts'…
SEO watchers played the role of detective last month as Google rolled out several updates. The cloak and dagger act is in line with the company's new policy of not announcing new updates, but is pretty frustrating for SEOs. June 2013 also saw snippets of SEO news from Google competitors Bing and Duck-Duck-Go. And, as…
When Google rolled out its Penguin 2.0 update web publishers braced themselves for the worst. But when the dust settled, Penguin 2.0's impact was nowhere near as bad as expected. Today, just over a month after its initial release, it seems as though Penguin 2.0 didn't have a huge impact, but where it did hit;…
[caption id="attachment_34819" align="alignright" width="158" caption="Cutts comes down on 'spammy queries'"][/caption] Google is rolling out a couple new updates designed to punish, "spammy queries," and bad mobile sites. Spammy Queries Matt Cutts has been warning of the impending changes for months and had even name-checked a few likely targets, including searches for "payday loans," on Google.co.uk.…
They're the Only Game in Town Google commands around 67% of the American search market and as much as 90% of the European market. While that's Google isn't technically a monopoly, it might as well be. After all, the rest of the search market is fragmented between a bunch of other players and doesn't offer…
One common complaint about Google from the SEO industry is that the company doesn't understand their business. As turns out, SEOs are the ones who don't understand Google. That's what Matt Cutts seems to be saying in a new video aimed at clearing up SEO misconceptions about Google. Here's what Cutts had to say. Algorithm…
Links are a critical component of any SEO effort but every since Penguin 1.0 dropped last year, they've been a hit-or-miss proposition at best. Penguin not only smacked down hard on some very common linking practices, it also left SEOs with a lot of unanswered questions about best practice linking. In particular, web publishers have…
[caption id="attachment_34283" align="alignright" width="300" caption="Cutts confirms Penguin 2.0"][/caption] SEO forums are buzzing with the news that the long-awaited/feared Penguin 2.0 update is on its way. Unlike past Penguin rumors, this one was confirmed by Google SEO czar Matt Cutts. Cutts' announcement on Twitter that, "the next generation of Penguin," would be rolling out flies in…
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