Every month it seems like figuring out exactly what Google is looking for SEO-wise gets a little tougher. In that regard, February 2014 was a pretty typical month filled with minor updates and policy changes that, taken individually, didn't add up to much. The sum total of these changes, however, is pretty significant and shows…
We can safely say that people are generally tired of all the changes happening at Google Search. There's one "animalistic" update after another and the craze doesn't seem to end anytime soon. So, how do you market your site on Google Search after Panda, Penguin, and Hummingbird? What has died permanently and what is alive…
Google refreshed its Top Heavy algorithm late last week in, yet another, move aimed at keeping end-users happy. The refresh announcement came via webspam chief Matt Cutts' official Twitter feed and read: SEO folks: we recently launched a refresh of this algorithm: http://goo.gl/3yk0Xo Visible to outside world on ~Feb. 6th. So far, it doesn't seem…
SEO best practices are a source of endless debate in the online world and with good reason. Google keeps a pretty close lid on its secret SEO sauce recipe, leaving affiliates to figure it out on their own in a never ending debate on SEO forums and blogs. With so many web publishers hashing over…
The Duplicate Content Penalty is one of Google's least understood policies and Webspam Chief Matt Cutts has taken to YouTube to help clear the air. Cutts' video comes in response to the question, "How does Google handle duplicate content and what negative effects can it have on rankings from an SEO perspective?" and is packed…
Few news headlines send shivers of the spines of SEOs like, Google Rolls Out Algorithm Update. That's because almost every update sweeps away some commonly used SEO practice and replaces it with a couple of vague lines of instruction from some Google drone. In 2013, Google algorithm updates weren't quite as disruptive as they've been…
Google is, for all practical purposes, the only game in town when it comes to web marketing. That's why catching a site ban from them is the Internet equivalent of a death sentence. Affiliates who find themselves in this situation can't be blamed for panicking. Fortunately, there are few steps that can be taken right…
November didn't feature much in the way of big updates and SEO news from Google, but that doesn't mean there wasn't a lot of news for SEOs. Last month was more about clarifying how to use the SEO tools you've already got. Beef Up Your SEO with GWT -Google Webmaster Tools (GWT) isn't the first…
Matt Cutts Comes Clean on Negative SEO: Matt Cutts delivered his most detailed comments on negative SEO to day saying that it's nothing to be worried about. Simple Web Fixes That Don't Involve SEO: In the rush to implement SEO strategies, a lot of affiliates might be overlooking some easy fixes that don't involve SEO…
It seemed as though the Google brains must have been on vacation in July as SEOs saw very little upheaval from algorithm changes and updates. Besides one, finely tuned Panda update - and a late month content/link warning - the SEO world was very quiet last month. Even the SEOmoz Google Algorithm Change Calendar only…
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