The SEO overlords at Google were pretty quiet during the month of June but maybe that’s because they were so very busy rolling out Panda 4.0 back in May. In fact, many of the stories that made SEO headlines in June were a direct result of the blowback caused by the Panda rollout. Google, it…
Did you know that Google crawls pages on websites in direct proportion to their approximate page rank? It's a concept called, crawl budget or crawl rank and it could be having a very big impact on your sites - especially if they've got a lot of pages. According to a recent posting on CalvinAyre.com by…
What's the most effective SEO tactic in 2014? The folks at MarketingProfs.com recently asked that question, along with a few follow-ups, of their readers and the results provide a clear picture of the challenges faced by web publishers every day. If you've been struggling with implementing your own SEO campaigns, the insights provided by MarketingProf's…
Google Authorship is Google's attempt at rewarding content creators who buy into their vision of a web filled with quality content. The idea behind the project is that good writers, and the authority sites they write for, will be rewarded with higher SERPs and increased exposure in search results. It's an ambitious idea that's required…
After an extended period of relative silence on the algorithm update front, Google rolled out two major updates this week; Panda 4.0 and Payday Loan 2.0. The dual algo update represented a one-two attack against spammy content (Panda) and spammy queries (Payday Loan). This was also one of the first times many SEO watchers could…
Is SEO an art or a science? If you used the reams of scientific data published in esteemed journals like Search Engine Land and Search Engine Journal, you’d have to err on the side of science. Now if you were simply judging by the number of web articles titled, SEO Myths Debunked, you’d have to…
Did Google roll out any major algorithm updates during the month of April? That's a good question that doesn't really offer a good answer. While it seems safe to say that Google did something last month - they do something every month, right?- the only search engine that matter is definitely following through on their…
Last year at this time Matt Cutts promised the SEO world that Google would start making penalty notifications a lot easier for web publishers to understand. Unfortunately, most SEO watchers, including the highly respected Barry Schwartz, agree that Google's penalty notifications are every bit as confusing as they've ever been. In a recent SearchEngineLand.com posting…
In 2014, Google seems to be more relentless about penalizing webmasters than ever before. The ongoing target right now is link building, and more accurately, unnatural link building. Now, the big problem about it is that Google isn't exactly clear about what they think is an unnatural link. And while it doesn't make our job…
Was March, 2014 the month that Google finally lived up to its promise to no longer announce algorithm updates? It sure looks that way. Though there were plenty of relevant news bits in the SEO world, and most of them coming in the form of Matt Cutts video announcements, there did not seem to be…
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