Online marketing is a game of numbers. To some extent, the more you have of a given metric, the more successful your business is. But this mindset, although not entirely wrong, creates a lot of problems. For instance, even the brightest marketers do these mistakes: 1. Focusing on Traffic Only Traffic is important. We all…
Selling a website for big bucks and checking out of the work world for a life of beach parties and umbrella drinks is a fantasy that almost every web entrepreneur and casino affiliate has at some point or another. While the dream is easy to have, the mechanics of actually selling a website are considerably…
Paid search is that exclusive neighborhood of the search world where a fat wallet is all it takes to stand out at the top of the page. Not surprisingly, that elite status has made it a prime area for massive growth from search engines, no matter how big their market share. (That means Bing offers…
Choosing the right online gaming platform is a decision that igaming operators do not, or should not, take lightly. Pick the wrong platform for your targeted player demographic and you might wind up staring at a very flat revenue flow. As most affiliates can tell you, players can be very loyal to their preferred platform.…
What kind of return on investment (ROI) do you expect from your investment in SEO campaigns? If you’re like most independent affiliates and web publishers you don’t necessarily have a handle on what the dollar amount of that ROI, but you figure it has to be something. Right? Maybe not. In an intriguing post on…
Catch the Ice Cream Man Chasing down the ice cream man for a cool treat on a hot day is a summertime tradition that's lasted generation after generation. As part of their own hot summer incentives, Ace Revenue is bringing back that coolest of summer icons for their Catch the Ice Cream Man promotion. This…
Working on your pages' conversion rates is by far the best time investment you can make in your whole website. It's the ultimate profit multiplier because it allows you to grow the number of leads or clicks you're getting every day, without increasing your marketing spend. The difficult part, though, is that it's much easier…
Google's announcement last month that it was putting an end to the author photo and Google + count components of the Google Authorship program took many in the SEO world by surprise. After all, author photos were a big part of the program that was designed to make author authority a bigger part of the…
To give you the short version of the story, Google has just entered the domain registrar business. It's also kind of strange that they've decided to make the move this late, considering all the types of services they've been offering for years now. Being a domain seller surely fits well into their other properties and…
Are you familiar with co-occurrence analysis? If not, you’re missing out on a solid opportunity to do an end-run around Google’s increasingly stingy policies regarding keyword data. Co-occurrence analysis, or content quality analysis as it’s sometimes called, gives web publishers a slightly more robust view into the keywords that are driving traffic to their sites.…
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