Google is constantly on the lookout for new and more effective ways to deliver their search engine results. In fact, when we look at the core of their mission, "ranking websites according to their relevance" is nowhere to be found. Google is about something entirely else. And that something is providing answers to the problems…
Mobile apps are the new Wild West of the igaming world but, like their historic counterpart, they offer as many pitfalls as rewards. Plenty of igaming operators and affiliates have ventured into costly mobile app projects that are currently gathering virtual dust because they simply didn't connect with their intended audiences. So what's the solution…
Conversion Rate Optimization (CRO) is the process of designing your website and content to maximize the number of conversions you're getting day in and day out. Sound familiar? It should. Conversion rate optimization is built on a lot of the same principles as search engine optimization and is a natural fit for conversion dependent industries…
For years now, Google has been known for altering the meta description of our content on their results pages - something we don't always appreciate. In short, what Google does is it goes through the content of your page, looks for a phrase that's related to whatever the user is searching through Google Search, and then displays…
What's your excuse for not making mobile PPC a part of your current mobile marketing strategy? Do you think that mobile traffic isn't going to convert as well as desktop traffic? Or maybe you're just not interested in optimizing your sites for mobile viewing? Could you possibly be one of those holdouts who think that…
Direct response Facebook advertising offers casino affiliates a shot at boosting their conversions while building up that all-important brand recognition. The challenge with succeeding in the Facebook advertising space is to adjust your marketing and advertising strategies to the Facebook ecosystem. This means you'll want to narrow your focus to a few very specific points.…
How many of your mobile casino players are accessing your sites via tablet, rather than smart phone? If you don't know the answer to this question, you may be alienating some of your most promising conversions without even realizing it. For example, do you know what time of day tablet usage reaches its peak? Or…
Is performance a factor you're considering as part of your next major website overhaul? If it isn't, you might want to revisit the issue. According to a recent infographic from MarketingProfs.com titled, The Website Experience Consumers Value Most, a full 52% of consumers say performance is the factor that matter most when visiting a website.…
Optimizing your calls to action is this one thing that can bring you big results with a relatively small investment. Here's what you can do, based on some landing page examples: 1. Use Copy People Expect to See Whenever people visit your site, they do so for a certain purpose, so it's much better to…
Search engines are still the main tool people use to find relevant content, products, and basically anything else that's of interest to them at the moment. Platforms like Twitter or Facebook are still far behind when it comes to driving targeted traffic. This is due to the fact that when people search, they are basically ready…
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