If we ask the question, what is the #1 thing you can do to improve your search engine rankings? In the blink of an eye, you'd say that it's links. And you would be right. No matter what Google does to try to convince us that "quality content" is the only way to go, links…
Google is known for cracking down on low-quality sites and content. This has been true for a long time for both the organic search results, as well as the paid side of the spectrum - Google AdWords. However, in some mysterious way, Ask.com still manages to go "unnoticed" and continue utilizing their search arbitrage practices on…
Marco Valerio is a Las Vegas-based igaming reporter who, somehow manages to attend just about every igaming conference, networking event and speaker panel you can imagine. Valerio is an insider's insider and his Twitter feed is packed with newsy nuggets and names. If you want to know who's who in igaming, Valerio is your man.
According to the recent news stories, BGO Entertainment has signed Dan Bilzerian to be part of their new 15 million pound marketing campaign. The company also re-signed movie star Verne Troyer - best known for his roles in popular Austin Powers movies - based on the last year's campaign's success. The new campaign is said…
Branding your casino affiliate marketing sites so that they stand out from the crowd is both a challenge and a necessity for affiliate partners of all sizes. When done correctly, smart branding campaigns can show off your site's personality while leaving a lasting impression in your player's minds. That's a very big deal and, with…
September 2014's SEO headlines included a major Panda update that impacted some very specific industries; a Google assault on private blog networks; and plenty of comings and goings from the big search engine shops. In short, everyone in the SEO world came back from their summer vacations rested and ready to get back to business.…
Quite recently, Nexage - one of the leading premium marketplaces in mobile advertising - released a report showcasing the company's mobile insights updated for September 2014. There's a lot of interesting pieces of information in that report, but by far the most impressive one is that 80 percent of Nexage's mobile traffic comes from apps.…
Creating conversions has always been the end game in affiliate marketing and, in today's ultra-competitive market, it's a job that's never been tougher. Between Google's ever-shifting SEO standards and corporate competitors, smaller affiliates can't be subtle if they want to grab a piece of the igaming pie. In short, the days of polite CTA's and…
Transitioning your current desktop players into mobile app players is a profitable but daunting proposition for casino affiliates. On the one hand, mobile conversions help boost revenue streams and player retention by keeping your players on your sites. On the other hand, affiliates who offer their players a less-than-stellar mobile experience risk losing those players…
Marketing performance management is a fairly new business practice that's taking on a formidable task that's plagued the business world for decades. That task is nothing less than measuring the effectiveness of business marketing strategies and optimizing them for maximum efficiency. For businesses, of all sizes, that have struggled with getting an accurate sense of…
News in the iGaming and Sports Betting affiliate world moves fast.
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