When it comes to SEO, most casino affiliates don't think much about Bing. After all, Microsoft's foray into the search engine world only captures about 18% of worldwide searches while Google grabs something like 68% (depending on the month). Despite Google's total domination of the search space, Bing offers some interesting advantages for SEOs who…
By the end of this year, nearly one out of every four people on the planet will own a smart phone. If you're interested in having better access to this group (which clocks in at around 1.8 billion people) you need to get serious about mobile optimization. Not only is mobile optimization a lot simpler…
Blog comments are something of a double-edged sword for web publishers. On the one hand, user engagement is a great marketing tool that builds solid relationships with the people who are buying your goods and services. On the other hand, responding to comments can chomp off big bites of your workday and, sometimes, cause real…
There are many actions you can take when working on your site's SEO. However, the very first step should always be to simply make sure that your site has been properly indexed. Although it is true that eventually Google will come across most pages on your site, it's a lot better solution to just serve those…
As the Internet gets filled with Penguins, Pandas and Pigeons, more and more web publishers are emphasizing content marketing over traditional SEO strategies. Besides shaking off a few of the challenges presented by the world's number one search engine, content marketing offers real value to your readers/players. After all, it's content they care about, not…
You don't have to be in business on the web very long before you start realizing that successful SEO, content marketing and social media tactics shift on an almost daily basis. Unfortunately, clinging on to obsolete tactics, especially the ones that once worked so well for you, is the online equivalent of shooting yourself in…
According to a study released earlier this year by CMO Council, 54 percent of marketers plan to boost their online budgets in 2014. Marketing managers keep gaining confidence in their online efforts as the results they're able to bring through the different channels available on the web keep growing. But that's not the most interesting part of the…
One of the best methods to improve the conversion rates that your landing page is getting is through A/B split testing. There's hardly anything that comes even close to it, and that's due to the fact that when performing a split test, you're actually working with real visitors who come to your site for specific…
Gambler’s Book Club - The Gambler's Book Club is a Las Vegas institution that 's been connecting players and books since John F. Kennedy was President. Their podcast covers a wide range of gambling-related topics and is top-heavy with author interviews. By packing their podcasts with plenty of interviews, they've been able to offer unique…
This is no news, but link building is still the main way for affiliate marketers to build their search engine presence. And that's even after the recent Google banning of sites being a part of private blog networks (PBNs). However, getting links isn'y always as straightforward as finding the right prospects and then blasting them…
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