Author authority was a hot topic in SEO circles when Google introduced its authorship markup in 2011. Today, it's been all but forgotten. The idea behind the project was that Google algorithms would recognize specific authors for their content in specific fields. For example, a prolific, and talented, casino reviewer would carry a certain authority…
Did Google manipulate search results in favor of their own properties? That's the conclusion the Federal Trade Commission (FTC) came to in a confidential 2013 investigation that's just now coming to light. According to the Wall Street Journal, Google routinely demoted page rankings for travel and shopping sites that were direct competitors to its own…
Saying, "I'm sorry," to customers online isn't always the easiest thing to do, but it's almost always the right thing to do. That's a lesson a major operator failed to heed a couple weeks back when a mix-up on football odds left customers fuming. Rather than stepping up and doing the right thing - issuing…
Online bingo isn't the most glamorous side of the affiliate marketing industry, but it's a solid earner that offers up steady revenue streams over the long haul. Even better, converting bingo players from both outside and inside your current player base can be done using a few basic techniques that almost any affiliate can deploy.…
Grabbing the coveted spot as the default search engine on the Firefox browser was supposed to be the first step in Yahoo's long trip back to the top of the search market. But a funny thing happened on the way there; Firefox users decided they prefer Google after all. According to SearchEngineLand.com, Yahoo's February 2015…
Affiliate marketers are in the business of making legitimate money online. They make an effort in their site's marketing campaigns to invite visitors that can potentially become their sources of income. Commissions earned from referring customers to an affiliate program is how affiliate marketers earn money and get back the money they invested on marketing…
Mobile usability is being added as a major factor in Google's mobile search results beginning on April 21. This new ranking factor is part of a Google's long-held plan for increasing mobile-friendliness and is a wake-up call for anyone who has yet optimized their sites for mobile users. In its official announcement on the subject…
There is no doubt that Las Vegas is casino heaven for anyone who wants to take a gamble. But if you own a casino affiliate website, should you set your site to a Las-Vegas-type mood too? No, not really. What works for Vegas will only work there. It is what makes it special. As for…
Google's new Hacked Site Classifier feature was meant to help end-users avoid websites that had been compromised by malicious hackers. Unfortunately, the new feature is riddled with bugs that are mis-classifying clean sites with the hacked label. Headaches, as you might imagine, are in order for anyone unlucky enough to be hit by this bug.…
Common wisdom amongst social media savvy web marketers has long held that Facebook postings must always be accompanied by a photo for maximum effectiveness. Most of us have taken that rule as gospel, but a new study from Social Bakers, as reported by Search Engine Journal (SEJ), suggests that Facebook photo posts aren't nearly as…
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