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Quick Reactions are the Key to Successful Reputation Management

Keeping a handle on online reputation management is all about staying ahead of trouble when you can, and reacting quickly when trouble does arrive. Unfortunately, most SEO and content managers don't always have a good grasp on the steps they need to take both before and after trouble breaks out. In recent posting on SearchEngineJournal.com…

Beef Up Your Conversions with These Dead On Call to Action Tips

Crafting an effective call to action is a skill that can take a lifetime to master, but that pays off in a steady stream of player conversions that can boost casino affiliates' revenue streams for years to come. After all, the call to action is that critical moment when you speak directly to your customer…

Stop Using These Content Marketing 'Strategies' Right This Second

On its face, content marketing seems like a pretty straightforward activity. All you need to do is come up with quality content; back it with a solid-but-not-overly-aggressive social and SEO strategy; and start counting up your conversions. Right? The only problem with this scenario is that it doesn't account for a multitude of very human…

Google Faces Anti-Trust Troubles in EU Market

Google is facing a major legal headache as European regulators are, reportedly, preparing formal antitrust charges against the search giant. According to a report on SearchEngineLand.com, commissioners who were once keen on settling with Google without charges, are now leaning towards more serious actions. Google executives are, no doubt, sweating the possibility of facing antitrust…