The greatest fear of any SEO affiliate is being hit with a Google Penalty, the impact of which can be absolutely fatal for their site and the income they generate. A Google Penalty is applied by the search giant if it believes you have undertaken activity that it deems has been in an attempt to…
Most affiliates know about content marketing, but not everyone knows how to do it properly. Research published by SEMRush in 2021 revealed that only 11% of marketers would define their strategy as “excellent”. Despite the many challenges that come with developing a killer content marketing plan, they can be overcome. Below, we share our top…
How do you feel about really digging inside your customer's brains to come up with a content marketing strategy that really works? If you answered, "yes," you might want to start digging into the weird, wild world of neuromarketing. According to Tech Target, neuromarketing is: ...the study of how people’s brains respond to advertising and…
If you think e-mail newsletters are an outdated content marketing technique, you're missing out on one the most cost-effective marketing tools ever devised. Not only does e-mail offer an incredible return on investment (ROI), it's also incredibly relevant in the mobile age. As recently as January of this year, 66 percent of all e-mail was…
Let's face it, search engine optimization (SEO) has become pretty complicated over the past few years. Since Google cracked down on thin content with its Panda algorithm, SEO's have turned into a bunch of scientists obsessed with data and spreadsheets. What they've collectively forgotten is that SEO doesn't have to be a complicated affair. In…
We all know that personalization is a huge trend in web marketing, but it only scratches in the surface while new techniques such as mindset segmentation go much, much deeper. Mindset segmentation, as outlined by web marketing strategist Kellie Cummings, is all about identifying customers by, "their emotional desires and expectations." Though it might sound…
Content marketing fads come and go (remember the infographic?) but a few fundamentals definitely apply to this critical piece of the bigger web marketing puzzle. If you've been struggling with getting your own content marketing strategy back on track, here's a few fundamentals from SEJ's Julia McCoy you might want to consider. Video Matters If…
Google has announced a significant corporate restructuring that's bringing its far flung business ventures under an umbrella company called, Alphabet. The creation of Alphabet is a move designed to quiet investor concerns about how much money the search giant is spending on radical innovations like driverless cars, but won't impact Google's search business. Under the…
A billboard featuring a convicted sex offender has proven to be too much for Paddy Power in Australia, Ireland's largest independent bookmaker. The edgy advertisement, which has been torn down and destroyed, included a large photo of former Aussie TV host, and convicted sex offender, Rolf Harris smiling and waving. A caption on the billboard…
Google is hiring for what's either the very best, or very worst job in the search optimization; an in-house SEO Manager. That's right, the birth place of modern search is looking for an SEO expert to help drive traffic to their web properties. The lucky SEO expert who picks up the gig will need to…
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