Google is making a stand against bit torrent sites and other sources of bootlegged content with a major update to its Pirate algorithm. The recent update is the biggest since the algo rolled out back in 2012 and could deal a significant blow to sites that host pirated content. Pirate targets keywords that end-users use…
There's been a very interesting study shared at Search Engine Journal a couple of weeks ago. It speaks about SEO agencies and the current trends in the SEO business in general. The study was built on a survey that reached 400 respondents, including SEO agencies, SEO clients, and even people actively refusing to work with an…
With SEO being as huge of a topic as it is, there will inevitably be some myths circulating around. So today, let's take a look at 10 of those myths and explain how to deal with them. 1. The chase to rank no.1 While having the top ranking page for a given keyword is surely…
Native Advertising Native advertising is the bleeding edge of content marketing and gives web publishers a lot of bang for their content buck. This relatively new form of advertising integrates high quality, sponsored, content into your reader's regular news feed. Unlike SEO, native advertising is all about delivering value to end-users in the form of…
PPC is an ever-changing space where new techniques get developed literally every month. And not only that, but the platforms themselves return the favor and introduce new features almost just as regularly. This forces us affiliates to constantly stay on our toes and look for new ways to optimize our campaigns and improve our CTRs just a…
When it comes to SEO, most casino affiliates don't think much about Bing. After all, Microsoft's foray into the search engine world only captures about 18% of worldwide searches while Google grabs something like 68% (depending on the month). Despite Google's total domination of the search space, Bing offers some interesting advantages for SEOs who…
October 2014's SEO news was dominated by the long-promised arrival of Google's link-killing Penguin refresh. While Penguin 3.0 is definitely big news, it was hardly the only big news out of the SEO/Google world. The massive search company turned its eye towards internet pirates with a (non-animal-named) anti-piracy update, too. And speaking of colorful characters,…
There are many actions you can take when working on your site's SEO. However, the very first step should always be to simply make sure that your site has been properly indexed. Although it is true that eventually Google will come across most pages on your site, it's a lot better solution to just serve those…
One of the best methods to improve the conversion rates that your landing page is getting is through A/B split testing. There's hardly anything that comes even close to it, and that's due to the fact that when performing a split test, you're actually working with real visitors who come to your site for specific…
The standard way of doing SEO has always been to find the low hanging fruit - the most popular key phrases with the least amount of competition - and try placing your pages as high up on the results pages as possible. This is a sound strategy, and there's nothing essentially wrong about it, but…
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