Anyone who has ever been responsible for the day to day operation of a website can tell you that content creation is never-ending task. Even worse, coming up with fresh, dynamic content on a daily basis can fatigue even the most creative minds. This phenomena, known as content fatigue, was the subject of a recent…
Google finished rolling out its new mobile search algorithm and, so far, its impact on the SEO world has been minimal at best. In mobile search circles, the long-awaited algorithm update was viewed as a game-changing update on par with Panda and Penguin. Respected search engine media outlets, like Search Engine Land, had spent weeks…
To date, many website owners are still clueless as to what search engine optimization or SEO is all about. They believe that it's just about putting keywords in the content and that's it. Well, SEO is a lot more complex than mere keywords. There's so many things that go into doing SEO correctly that committing…
If you're an affiliate marketer who heavily relies on good website design to attract visitors, there's no question that you need a mobile version of your site done properly. According to Stat Counter Global Stats, 34 percent of worldwide internet traffic comes from mobile as of December 2014. In December 2013, it was only around 23 percent.…
Would it really be so difficult for Google to let webmasters know when their sites have run afoul of the latest Panda or Penguin updates? And would it be too much to ask the world's largest search engine company to run these algorithms on a regular, scheduled basis so sites that were impacted by them…
Google is facing a major legal headache as European regulators are, reportedly, preparing formal antitrust charges against the search giant. According to a report on SearchEngineLand.com, commissioners who were once keen on settling with Google without charges, are now leaning towards more serious actions. Google executives are, no doubt, sweating the possibility of facing antitrust…
Author authority was a hot topic in SEO circles when Google introduced its authorship markup in 2011. Today, it's been all but forgotten. The idea behind the project was that Google algorithms would recognize specific authors for their content in specific fields. For example, a prolific, and talented, casino reviewer would carry a certain authority…
Did Google manipulate search results in favor of their own properties? That's the conclusion the Federal Trade Commission (FTC) came to in a confidential 2013 investigation that's just now coming to light. According to the Wall Street Journal, Google routinely demoted page rankings for travel and shopping sites that were direct competitors to its own…
Grabbing the coveted spot as the default search engine on the Firefox browser was supposed to be the first step in Yahoo's long trip back to the top of the search market. But a funny thing happened on the way there; Firefox users decided they prefer Google after all. According to SearchEngineLand.com, Yahoo's February 2015…
Mobile usability is being added as a major factor in Google's mobile search results beginning on April 21. This new ranking factor is part of a Google's long-held plan for increasing mobile-friendliness and is a wake-up call for anyone who has yet optimized their sites for mobile users. In its official announcement on the subject…
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