[caption id="attachment_20921" align="alignleft" width="268" caption="Google's penguins aren't so friendly."][/caption] In the wake of Google's recent Penguin update, SEO practitioners, web publishers and affiliate marketers are asking themselves if the search engine giant has too much power over the Internet. But in a recent column, Marketingland.com editor Danny Sullivan asks if web publishers are putting too…
[caption id="attachment_20805" align="alignright" width="259" caption="Cutts wants to reward White Hat SEO"][/caption] They say April is the cruelest month and if you've landed on the wrong side of Google's latest algorithm updates, you know how true that can be. During the month of April, Google rolled out a host of new changes that left some webmasters…
[caption id="attachment_20681" align="alignright" width="275" caption="President Obama has vowed to veto CISPA "][/caption] Despite drawing accusations of being something pulled right out of the book 1984, the Cyber Intelligence Sharing and Protection Act (CISPA) was passed by Congress last week and is on its way to Senate approval. HR 3523 gives the US Government some broad new…
[caption id="attachment_20488" align="alignright" width="276" caption="Google: Just throwing out red cards left and right!"][/caption] What do webmaster nightmares look like? Usually they involve a large, unexplained drop in page rankings that's accompanied by a similar drop in traffic. If this wake-up-in-a-cold-sweat scenario sounds familiar, you're not alone. The key to combating this nightmare is taking a…
[caption id="attachment_20184" align="alignright" width="300" caption="What Author Rank looks like to end users."][/caption] Who you are is about to matter a lot more to content creators thanks to the new Author Rank feature from Google. With Author Rank, content creators can leverage social media to help build a positive reputation that can have a major impact…
[caption id="attachment_20150" align="alignright" width="275" caption="Google's data network is right out of the Terminator."][/caption] Google has been designing and manufacturing its own network hardware for use in an extradorinary new data network that's right out of a science fiction film. These revelations from the famously tight lipped search engine giant were revealed during the recent Open Networking…
If you haven't integrated social media into your overall affiliate marketing strategy you're not only losing customers, you're also missing out on one the most effective SEO tools ever developed. Why is social media so important to your SEO efforts? A recent blog posting on Directory Maximizer summed it up nicely by pointing that that…
Link exchanges are a core SEO technique that have come under heavy scrutiny recently thanks the latest Google algorithm updates. There’s no telling how long this method is going to be a worthwhile pursuit for amping up page rankings. But until anyone hears otherwise, it’s probably a good time take a look at all your…
Did you you know that Google’s duplicate content penalty isn’t really a penalty for duplicate content? Don’t feel bad if you did, you’re hardly alone. Thanks to its seemingly straightforward name, the duplicate content penalty is rapidly taking a place as one of the most misunderstood concepts ever to come out of the search engine…
Since the Google Panda changes rocked the SEO world last year, webmasters have been struggling to keep up with the near daily update from the search engine giant. Affiliates who were once only concerned with the quality of their content must now add the threat of an over optimization penalty and the death of link…
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