Google is sending a lot less traffic towards Wikipedia than it was just a few months ago. It's a phenomenon that would send affiliates into a tizzy, but Wikipedia officials aren't all that concerned. It Started With a 'Gradual Decline' News of Wikipedia's dropping traffic broke last week on Similarblog, an affiliate and web marketing…
Google has announced a significant corporate restructuring that's bringing its far flung business ventures under an umbrella company called, Alphabet. The creation of Alphabet is a move designed to quiet investor concerns about how much money the search giant is spending on radical innovations like driverless cars, but won't impact Google's search business. Under the…
Google is rolling out its latest Panda refresh after nearly a year's worth of waiting. Unlike previous Panda updates and refreshes, this latest named refresh is being implemented very slowly. In fact, it's rolling out so slowly that many publishers might not even notice that it's happening. In practical terms, this means that some site…
Google is hiring for what's either the very best, or very worst job in the search optimization; an in-house SEO Manager. That's right, the birth place of modern search is looking for an SEO expert to help drive traffic to their web properties. The lucky SEO expert who picks up the gig will need to…
If Twitter is part of your big picture SEO strategy, you're probably giving it more credit that Google currently does. According to a new study from Stone Temple Consulting (STC), as reported on by SearchEngineJournal.com, Google only indexes about 3.4% all Tweets. Even worse, most of the accounts that are getting indexed are influencers with…
Google's latest update is nameless, harsh, and has no mercy for thin content. Though it wasn't given a name (Google doesn't do that anymore) the SEO media has dubbed it, the Phantom Update. Though most SEO watchers don't think the Phantom Update is related to the Panda Updates, it does focus squarely on content. In…
Close your eyes for a moment and imagine a world without SEO. It's easy if you try. The fact of the matter is that plenty of websites get gangbuster traffic, conversions, and rankings without every sweating even the basics of SEO? No link profile? No problem. But how can a website possibly do anything without…
Sometimes, the toughest aspect of implementing a new SEO strategy is simply getting buy-in from the people you work with, especially those folks at the top of the org chart. Bosses, it turns out, come at SEO from a different perspective than the people who are actually implementing SEO strategies and campaigns. To say this…
Google is hitting the SEO world with a solid one-two punch that includes a new Panda update and a never-ending Penguin update. The twin announcements represent a rare moment of clarity from Google in its communications with SEO watchers. That is to say, both of them included relatively solid time frames that referred to named…
Google is finally replacing Web Spam Chief Matt Cutts and, according to Google, the new Matt Cutts won't be anything like the old Matt Cutts. We'd love to tell you exactly who the new head of Google's vaunted, and highly influential, Web Spam team is, but the search giant is keeping that information under wraps.…
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