Link building used to be one of the more straightforward SEO practices. After all, between paid link exchanges and article directories, webmasters could just plug and play. But that's not how things work in the post-Penguin update world. These days, the emphasis is on organic link building strategies that won't draw Google's attention. Modern link…
SEO forums are once again buzzing with rumors of a Google Penguin refresh or update though, as is normally the case, hard details are hard to come by. As of this writing, there has been no official announcement from Google on the subject. This current round of buzz is centered on a forum threads titled…
Search engine optimization is a practice that requires a fair amount of guess work. After all, Google is pretty stingy with details about how they really want things done. Not only that, but SEO best practices can change dramatically overnight. (If you don't believe that, then you weren't impacted by Penguin or Panda.) In the…
What's more important for securing top page rankings, SEO or social shares? Actually, that's kind of a trick question. While the winds of change are definitely blowing in social media's direction, there's still plenty of life left in traditional, white hat SEO. The trick is coming up with a balance of techniques that maximize the…
How long does it take for Google to rank a page? Visit any SEO or affiliate marketing forum on the Web and you'll see this question asked time and time again. It's a legitimate question, but it's not one that's easily answered. The fact is, there's no single factor that can determine when, and how…
Ever since the Penguin update, links have moved to the center of the SEO universe. We all know that Google is looking for white hat, organic link networks that are the SEO equivalent of doing your grocery shopping at Whole Foods. While that's great for some folks, there are plenty of site operators who aren't quite…
Site metrics are a complicated, but necessary, element of getting an affiliate marketing business off the ground. After all building a player base is going to a lot easier if you've got up-to-the-minute stats like page views, unique visitors and bounce rates. Free web analytic tools like Google Analytics are a great starting point, but…
It's official. After weeks of false starts and rumors, Google has unleashed the Panda 3.9 refresh. The announcement came last night on Google's official Twitter feed with a Tweet that's pretty standard for these affairs: New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice. More context: http://goo.gl/huekf…
DuckDuckGo is a relatively new search engine that's making user privacy a priority. It's stripped down, no-nonsense approach to Internet searching is making it popular with Internet purists. Whether the young search engine can compete with Google has yet to be determined. What Makes DuckDuckGo Different Personalized results are one of the top attractions for…
Social apps on Facebook, LinkedIn and other social media have unleashed a torrent of demographic information the likes of which marketing departments have never seen before. Launching a successful social app and successfully mining customer data isn't easy, but it's definitely possible. Given the rapid emergence of both apps and social media, it's a subject…
News in the iGaming and Sports Betting affiliate world moves fast.
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