Google released the Penguin 3.0 update today. The update was announced, in the usual fashion, with a Tweet from Matt Cutts reading: Weather report: Penguin data refresh coming today. 0.3% of English queries noticeably affected. Details: http://goo.gl/AF5kt While 0.3% sounds like a small number, it could just be the tip of the iceberg. Google often…
Search engine optimization is a bit like Jason from the Friday the 13th slasher films. No matter how many times it's declared dead, it always finds a way of coming back. Of course those folks signing SEO's death certificate usually have self serving motivations for their diagnosis. A recent infographic from SEOBook titled, When Will…
Google released a set of Webmaster Guidelines updates this week that are aimed at reining in rich snippet abuse. The update is a mix of Panda and Penguin concepts but the underlying message is undeniable: spammy links and content are not part of Google's big plan for the Web. While we definitely recommend any webmaster…
[caption id="attachment_27651" align="alignright" width="259" caption="Google has some big ideas, and Panda is just one of them."][/caption] Did Q3 signal the end of Google Panda's ability to strike terror into the hearts of SEOs? With each passing month, and each Panda refresh, the number of search queries impacted by Google's bad-content killer keeps getting smaller. Here's…
Getting a handle on what Google really wants and whether you're providing it or not is question that keeps plenty of SEOs up at night. So how can anyone possibly know what Google is really looking for? That's where SEO tools like the Hubspot's Page Grader come into the picture. This tool is included with…
Even though AuthorRank could be a big boom for content writers and the sites that employ them, fewer than five percent of all sites are using the system. If you're part of the 95% who aren't using a rel=author tag, here's what you need to know to get started. What is Google AuthorRank? At its…
Now that it's been a few months since the Penguin update took its toll, many affiliates are asking what they can do avoid further trouble? After all, Matt Cutts has already warned that the next round of Penguin will be jolting and jarring. We posed that question to the experts on our SEO Roundtable: How…
Google for Entrepreneurs is a new service from the search giant designed to empower small businesses by giving them the tools they need to succeed. If Google just happens to find the next big thing or killer app in the process, well that's just icing on the cake for the search giant. The new suite…
Whether you're a casino affiliate or poker affiliate, social media optimization (SMO) is something every gaming affiliate is going to have to learn. That's what Google's Penguin update was all about and you can expect them to press that point in the months and years ahead. The good news is that SMO is affordable, easy-to-learn,…
[caption id="attachment_27190" align="alignright" width="269" caption="Leibowitz"][/caption] The FTC will decide whether or not to pursue antitrust charges against Google by the end of the year, says FTC Chairman Jon Leibowitz. Google is accused of manipulating search algorithms to favor their own products. Chairman Leibowitz' remarks were delivered at Georgetown Law School luncheon earlier this week. He…
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