[caption id="attachment_29356" align="alignright" width="265" caption="21 pandas?"][/caption] Panda bears may be languishing near extinction in the wild, but the Google Panda is alive and well. This week Google rolled out their twenty first update of the much maligned algorithm. Like most Panda updates, this one began with a flurry of rumors on SEO forums across the…
Google algorithm updates are a regular feature of the SEO landscape and October, 2012 provided a good deal of them. Between Panda, EMD and Penguin, Matt Cutts and his minions at the Webspam team were very busy. Here's a recap of the October Google updates: EMD Update - The Exact Match Domain (EMD) update was…
For anyone suffering under Penguin's wrath, Google's new Disavow Links Tool seemed like a gift from the heavens. But there's more to this tool than meets the eye and that means SEOs should think long and hard before making the Disavow Links leap. In a recent article on SearchEngineLand.com, writer Erin Everheart pointed out some…
Should gaming affiliates be worried about Google's recent exact match domain (EMD) Update? The answer to that question, and so many other SEO questions, depends a lot on the overall quality of your site. Want to know more about the EMD Update? Check out Google Update Targets Exact Match Domains. Webmasters operating exact match domains…
[caption id="attachment_28874" align="alignright" width="144" caption="Google cares about conversions."][/caption] Google's default settings for AdWords accounts using Conversion Optimizer or Enhanced CPC will be defaulting to Optimize for Conversions starting November 12. It's a move the company says will increase conversions by as much as 5%. Users who prefer to set their own options can still do…
Is Google's Disavow Links the answer to your Penguin fueled fever dreams? It could be, but if you were hoping for a magic wand to make your bad link troubles disappear forever, you'll have to keep waiting. Here's what every SEO needs to know about Disavow Links. (For more in-depth look, check out Search Engine…
Google is now reporting almost all instances of manual actions, according to a speech given by Webspam Team Leader Matt Cutts at Pubcon last week. That means every time a human lays a penalty on your site, they'll let you know. Most actions are still done algorithmically but manual actions are still common, especially when…
Google's Penguin update hit gaming affiliates harder than almost any of the company's previous algorithm updates. That's because Penguin targeted a number of SEO practices, like paid link networks, that weren't necessarily considered black hat. Webmasters and SEOs can argue about Penguin's validity all they want, but that doesn't change the facts on the ground;…
Right, so today the whole SEO and Affiliate industries have been abuzz with news of the Google link disavow tool arriving. A certain SEO (me) even said on a panel in BAC last weekend that he’d be amazed if it ever even arrived. Well, at the time, it was a slight exaggeration, but it definitely…
Google just unrolled a Top Heavy algorithm update aimed sites too much above the fold advertising. The update was announced via a typical Matt Cutts Tweet reading: Minor weather report: Update of goo.gl/OpIDL launching today. ~0.7% of English queries noticeably affected. The original Top Heavy update was unrolled back in January and impacted less than…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
