Google is adding a click verification features to all of its in-app images and banner advertising for mobile users. The new feature is designed to reduce the number of accidental click-throughs on mobile ads and sharpen their overall effectiveness. With the new verification process, users who tap on an add will see a small, blue…
SEO was no doubt a roller coaster ride in 2012. Now it's time to start prepping and planning your SEO strategy for 2013, because you never know what the SEO gods will throw our way in the new year. Luckily, CAP is teaming up with famed SEO expert, Dave Naylor, to cover all the bases…
Have you ever wondered what impact deleting or consolidating older content could have on your overall SEO? According to SEO blogger Nick Stamoulis, an innocent spring content cleaning can positively tank your page rankings if done incorrectly. In a recent blog post titled, Can Removing and Consolidating Your Content Hurt Your SEO?, Stamoulis offers webmasters…
Do the brains at Google ever tire of search algorithm updates? If the fourth quarter of 2012 is any indication, the answer to that question is a resounding, "no." Here's what they hatched as 2012 came to a close: Panda 20/Exact Match Domain (EMD) Update - In the first week of October Google hit the…
[caption id="attachment_31042" align="alignright" width="260" caption="Calvin Ayre, Bad Boy"][/caption] 1. Calvin Ayre Indicted Calvin Ayre's a carefully groomed outlaw/bad boy image got a major boost when the US Department of Justice indicted him on gambling and money laundering charges. While Ayre himself doesn't seem too concerned by the DOJ's vendetta, anyone else in the igaming business should…
Performing some kind of backlink research is a very common task in internet marketing, affiliate marketing, or website management in general. The thing is that SEO, whether we like it or now, is and will be one of the main sources of traffic for every website. And if we don’t do our research properly, we…
Did Google roll out a major algorithm update last week? The search engine says they didn't, but on SEO forums, webmaster are telling a very different story. SEOs first noticed the update-that-didn't-happen last Thursday. Among the signs pointing towards an update were reports of major traffic drops and collapsing page rankings. But Google very quickly…
It's been one helluva year for the SEO world. In between all of the (endless) Panda updates, the introduction of Google Penguin and the end of link networks (just to name a few), there's been no shortage of fresh SEO content for the CAP audience. Read on for the most read, most commented on and…
Google can pretty much claim victory in their fight to avoid serious anti-trust prosecution after striking a deal with the Federal Trade Commission (FTC). Though no official announcements have been made from any of the parties involved, credible sources including the Politico.com and SearchEngineLand.com are reporting various details of the deal. Under the terms of…
Okay, so a lot of this is going to be highly speculative based on the way Yandex has operated with their plans in the past, and some of it will simply be a guide on best practices that are likely to stay the same for the long haul. The fact is, that with affiliates being…
News in the iGaming and Sports Betting affiliate world moves fast.
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