US President Donald Trump dove into the realm of SEO forums this week by providing his opinion on Google search results and their alleged bias towards positive news about him. But like so many other SEO newbies, Trump seems to be operating with a fundamentally flawed notion of how search engines actually work. In a…
When it comes to Google search results, even the most casual student knows there's only so much you can do to influence your ranking. At a certain point, you have to have confidence that your content is good enough to help boost your overall results. When it comes to Google's Knowledge Graph, however, content creators…
When it comes to boosting your overall page rankings in both competitive and long-tail keywords there's one factor that casino affiliates frequently overlook, credibility. Credibility is a huge factor with both end-users and Google's ubiquitous search bots and, good news here, boosting your overall is much easier than you might think. Credibility is something that's…
If you're doing business on the internet, you're doing business with Google. And if you're doing business with Google, you have to do business by Google's rules, and you have to live with Google's ever-changing algorithm updates. These updates, which happen almost continuously, range from the completely unnoticed to earth-shattering (Penguin, we're looking at you).…
If you're like most web publishers, you've spent a fair amount of time making certain that Google's ubiquitous bots are diligently indexing each and every page you publish. After all, search engine users see exactly zero pages that aren't indexed. But what do you do when you go back and realize that those very same…
Matt Cutts, the man whose face defined the SEO-era at Google, has officially resigned from the search giant to continue his work with the United States Digital Service (USDS). Two years ago, the Oracle of SEO stepped away from his work with the infamous Google Webspam Team to take a break and a less public…
Yahoo! has struck a deal with Google that will have Google search results and advertisements appearing on Yahoo! SERPs. This arrangement, strange as it may seem, is a solid indication of exactly how dominant Google has become, and how far Yahoo! has fallen, in the search world. The new arrangement was announced yesterday morning as…
Has SEO finally died? In the light of Google's recent shift to an on-going, self-correcting Penguin algorithm update, that's a question that's definitely worth asking. It's also a question that SearchEngineLand.com writer Nate Dame answered in a recent posting titled, How Google Won the PR War Over SEO, and Why That's a Good Thing. While…
Google has a warning for web publishers who repeatedly violate the terms of the Webmaster Guidelines; get in line ASAP or face severe penalties as being removed from the search results entirely. The warning was posted late last week on Google's Official Webmaster Blog and does not seem to be inspired by any specific event.…
There's not a web publisher in the world who doesn't ask him or herself, "How can I get a top ranking for my content?" After all, we all know that a top page ranking for any keyword is the best available source for quality traffic. But in a recent blog posting titled, No More Tricks:…
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