SEO best practices are constantly changing and techniques that work today might be page rank poison tomorrow. Long tail keywords, however, continue to pack a punch, despite Panda and Penguin's best efforts. SEO guru Neil Patel recently addressed how long tail keywords can boost SEO in a recent blog post on QuickSprout.com titled, The State of…
Webmasters can get a second chance at conversions with Google's Remarketing feature. Remarketing is an innovative feature that combines the power of AdSense, with a dash of Big Brother, to help sites draw back would-be customers who've already moved on. Here's how it works. Remarketing Basics Remarketing uses a small bit of embedded code to…
The incredible popularity of mobile apps has left many affiliate partners wondering whether they should be dipping their toes into this rapidly growing market. Over the next few weeks, we'll be walking CAP readers through the basics of developing and launching their own mobile app. Before you start developing an app, it's important to understand…
Last year's Exact Match Domain (EMD) Update is one of Google's most misunderstood algo updates yet. While the update does punish low-quality EMDs, it didn't kill the practice entirely. In a recent SEOMoz blog titled, The Exact Match Domain Playbook: A Guide and Best Practices for EMDs, by Todd Malicoat laid out some strategies for…
[caption id="attachment_32334" align="alignright" width="229" caption="Matt Cutts"][/caption] Google has good news for SEOs who've been receiving unnatural link warnings but were unable to identify them. In a brief video released today, Google Web Spam Chief Matt Cutts explained how to spot these links, as well as what Google is doing to make this process easier in…
Is 2013 the year that Google+ hits the big time? Over the last 18 months, Google+ has quietly built up an astonishing 235 million active users. That puts it right behind Facebook, and just ahead of Twitter, as the second most popular social network in the world. Google+'s astonishing growth (last year at this time…
January 2013 might be remembered as one of the weirdest months for Google updates, maybe ever. With only one official update, the past few weeks were filled enough speculation and intrigue to last all year. Panda 24 On January 22, Google announced Panda 24, their first, and so far only, algorithm update of the year.…
[caption id="attachment_32106" align="alignright" width="234" caption="Matt Cutts, SEO Extrordinaire"][/caption] Negative SEO is not only very rare, but it's also easy to combat with Google's Disavow Links Tool. That's what Google Webspam Team Head Matt Cutts said in a recent Youtube video on the controversial subject. In the five-minute video aimed at webmasters, Cutts says that there's…
The concept of HTML 5 was introduced a couple of years ago, but as always with modern web technologies, it wasn’t implemented right away across most websites on the internet. But the modern online space is changing as we speak, and these days, having an HTML 5 friendly site becomes important for many reasons. SEO…
[caption id="attachment_31865" align="alignright" width="297" caption="Mark Zuckerberg at the Graph press conference."][/caption] Facebook's new Graph search feature is the social media's first serious attempt at beefing up their search functionality and could have a long term impact on the search market. Graph is a Facebook-focused search engine that's designed to help end-users the site's vast collection…
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