One of the best definitions of convergence analytics comes from ClickZ.com. They advise to think of convergence analytics as the marketing equivalent of "one ring to rule them all." But what does it mean exactly? 1. What Convergence Analytics Is In other words, convergence analytics is taking various stats and data from a number of…
Last month Google made it clear that they'd no longer be announcing algorithm updates and this month, they made good on that promise. While there were no official algorithm updates there was still plenty of SEO news and, not surprisingly, a few rumors on various SEO forums. Here's a few of the SEO and Google…
Google is handing out more and more manual penalties these days to webmasters who aren't sure exactly why they've been targeted. In a recent interview with SearchEngineland.com Google Webspam Head, Matt Cutts attempted to address this issue and provide a little guidance for confused SEOs. In typical Cutts fashion, his responses were pretty murky and…
There's an ongoing discussion on the CAP forum about whether Pinterest is the real deal for your SEO. Since you guys are interested, we obviously went ahead and did the research for you. This article includes a value assessment for Pinterest as a SEO tool and information on what you can expect from using it…
Hate SEO, don't you? Here are the 8 reasons why you should love it (as long as it's the ethical search engine optimization you're interested in). 1. It Works For Everybody It may sound like a basic kind of advice, but we want to guide your attention to what happened to the L.A. Times and…
Link building is not a process that can be automated, especially in the post-Penguin SEO landscape. Today's link building best practices are all about targeting quality sites and building relationships. In a recent blog posting on SearchEngineJournal.com titled, Why Link Building Isn’t a Cookie-Cutter Process, blogger Pratik Dholakiya pointed out exactly why putting your link…
Are mobile apps the killer apps that can bring down Google? As more and more mobile users are looking to specialized apps like Yelp! and Amazon instead of Google to help them find exactly what they're looking for that could well happen. It's a phenomenon that rapidly picking up steam and was the subject of…
No matter how complicated today's SEO may seem, there's no school like the old school. That's the point Searchland.com blogger Adam Audette makes in a very interesting column titled, The Paradox of New SEO vs Old SEO. While Audette readily acknowledges the evolution of SEO, and the impact of modern phenomena like social media and…
Google's privacy policies are under fire from European privacy regulators who aren't happy with the company's one-size-fits-all privacy policy. The move was sparked by Google's decision to implement a European-wide privacy policy, rather than having different policies for each country. Last October the Europeans gave Google three-four months to fix issues with the policy, specifically…
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