[caption id="attachment_35978" align="aligncenter" width="282" caption="Jackpotjoy's Barbara Windsor"][/caption] For a long time, it seemed that celebrity endorsements were for big brands and big budgets. That isn’t to say that brand ambassadors like Pokerstars' Rafa Nadal, 888’s Shane Warne and Jackpotjoy’s Barbara Windsor come particularly cheap, but there are other options out there. In recent years, this…
It seemed as though the Google brains must have been on vacation in July as SEOs saw very little upheaval from algorithm changes and updates. Besides one, finely tuned Panda update - and a late month content/link warning - the SEO world was very quiet last month. Even the SEOmoz Google Algorithm Change Calendar only…
When you sit down to develop an SEO strategy for your casino affiliate sites, what's your real intention? Are you looking to maximize conversions; or just increase page rankings? If you're just applying SEO because you think you have to, without any real end-game in mind, you're probably leaving money (and customers) on the table.…
Google has issues a new set of link scheme warnings that are designed to curb excessive, low-quality guest blogging efforts and advertorials. Most of the new warnings, which only appeared recently, shouldn't be too shocking to anyone who follows Google closely, but knowing them is important nonetheless. If you're still re-building link networks, here's what…
Dance Like No One is Watching Like him or love him, Matt Cutts definitely doesn't seem to care much about what the SEO community thinks about him or his leadership at Google's Webspam Team. Cutts' makes his decisions based on what he/Google think is best for Google and their end-users. Now whether you choose to…
Google is rolling out a new Panda but thanks to its finely targeted nature, you might not even notice that it's been by. News of the new Panda sighting was originally reported by SearchEngineLand.com and was confirmed by Google in a statement reading: In the last few days we’ve been pushing out a new Panda…
Between acquisitions, partnerships, DOJ indictments and new regulatory schemes, keeping up with the igaming industry is harder than trying to draw a Game of Thrones family tree. To help you stay on your game, here's a wrap up of the week's big headlines. Online Casino News Full Tilt to Offer Casino Games - In what's…
Are you worried that mechanisms like Prism or its successors can one day come at you and bite you in the you-know-what? Well, many people are, and they've already started looking around for alternative search engines to use due to the recent search privacy concerns with Google. As online business people this should be a…
[caption id="attachment_35402" align="alignright" width="250" caption="Site down? No problem."][/caption] For those of you out there who see Matt Cutts' Webspam Team as the SEO equivalent of Dr. Suess' Grinch; here's a tidbit of information to warm your heart. A little downtime is not going impact your overall ranking. The news was delivered in one of Cutts'…
Is the Edward Snowden case the best thing that ever happened to Duck-Duck-Go (DDG), the little search engine that offers big-time privacy protection? It sure looked that way last month when Snowden's revelations about US Government Internet surveillance sent privacy obsessed end-users flocking the upstart search engine. The company's daily searches skyrocked from around 400,000…
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