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September 2013 SEO News Roundup

[caption id="attachment_37322" align="alignright" width="207" caption="Is it really dead this time?"][/caption] The SEO world was thrown for a loop this month with a pair of key moves by Google that may eliminate, or at least radically change, the business for good. If you're someone who follows SEO news, here are a few headlines from September that …

Google Launches Hummingbird Algorithm

Google has launched a new search algorithm called, Hummingbird, that's poised to make web searches faster and more efficient. Hummingbird is the biggest update to Google's core search formula since 2010's Caffeine update and could have a big impact on web publishers and even the best casino affiliates going forward. At its core, Hummingbird is…

iGaming News Roundup – September 22-28

[caption id="attachment_37301" align="alignright" width="220" caption="Wynn is ready for online poker."][/caption] The iGaming and SEO worlds are moving along at full speed as dealmakers get ready for America and Google launches a big, new algorithm. Here are the headlines from the week of September 22, 2013. iGaming Headlines 888 Inks Wynn Deal - 888 Holdings struck…

Google Secure Search Kills Keyword Data

[caption id="attachment_37197" align="aligncenter" width="244" caption="Keyword data is all locked up now."][/caption] Google's secure search functionality is providing end users with a lot more privacy but have shut off the flow of valuable keyword data to SEOs. The number of secured searches has been steadily increasing for the past couple years, but starting this week all…

Start Thinking of Your Website Like a Search Engine

Right after Facebook, the most visited websites on the internet are search engines, whereby search engines, we actually mean Google. And Google’s popularity isn’t in any way accidental. For years, they have constantly improved their service to provide the best user experience possible. The fact that Google delivers quality content for anyone who uses their search feature is…

Top Link Prospecting Metrics and Quality Signals

In the post-Penguin SEO world, link building can seem about as simple an exercise as clearing a minefield. That's because between Google's vaguely worded warning about bad links; confusion surrounding the disavow link tool; and the sheer volume of links on most sites, link-building has become a major headache for web marketers of all stripes.…

How To Beat Google’s Updates

For years, members of the online gambling industry – operators and gambling affiliates alike – have been searching for those missing links that will boost them up to Page 1 for their chosen keywords, yet few have stumbled across them. After all, how many white-hat, content-relevant websites can there be that aren’t already swarming with…

Is Google Buying Bwin.Party?

Is Google getting ready to buy Bwin.party? That's the juicy rumor that's spreading like wildfire through gambling and financial media today. The story was first reported by Geoff Foster of the UK-based Market Report. According to his, unconfirmed, account Google is readying a 200 p ($3.17)/share cash offer for oft-troubled operated and wants to have…

Google Penguin, Panda & SEO Updates

[caption id="attachment_36990" align="aligncenter" width="300" caption="Google really takes the cake."][/caption] Ever since Google stopped announcing Penguin, Panda and other major algorithm updates, keeping abreast of shifting SEO sands has been a lot tougher for web publishers. For starters, simply narrowing down the reasons for a big Page Rank drop requires the kind of investigative skills that…

What Type of Data You Need to Collect

Affiliate success, or any online business success for that matter is all about testing new things, tracking the right data, and then making educated decisions based on this data. So the only unknown element in this equation is indeed the data. What should we track when it comes to our site's performance? What is the…