Google’s search engine metrics are ever-changing and trying to keep up with each update is difficult if not impossible, especially for smaller sportsbook and iGaming affiliates. The Google algorithm changes multiple times a year, and it’s up to you as a website owner to ensure that your site maintains best practices so that it doesn’t…
Do you remember the days when link building was largely about securing backlinks at any and all cost? I think it’s fair to say those days are now over. Google has become much smarter in recent years, and affiliates adopting these practices have found out the hard way that still using these tactics can lead…
Paid advertising is one of the best ways to stand out as an affiliate, and it’s not surprising that a growing number of brands are engaging in paid media campaigns. Many focus their efforts on Google Ads – this is not a surprise given Google’s position as the world’s number one search engine. However, the…
The greatest fear of any SEO affiliate is being hit with a Google Penalty, the impact of which can be absolutely fatal for their site and the income they generate. A Google Penalty is applied by the search giant if it believes you have undertaken activity that it deems has been in an attempt to…
The vast majority of affiliates still rely on SEO for generating a significant chunk of their traffic. That is why keyword research remains such an important factor when it comes to devising a content plan and creating the pages that make up your site. On the face of it, keyword research is pretty straight forward.…
Most affiliates know about content marketing, but not everyone knows how to do it properly. Research published by SEMRush in 2021 revealed that only 11% of marketers would define their strategy as “excellent”. Despite the many challenges that come with developing a killer content marketing plan, they can be overcome. Below, we share our top…
In the popular 1989 movie “Field of Dreams,” the main character played by Kevin Costner hears a voice from his cornfield that says: “If you build it, he will come.” That may have worked in the magic realism that was that film, but when it comes to growing traffic to a website, you can’t simply…
Which is more important: the chef or the ingredients? Or the kitchen? Ask the chef and he’ll have one answer, and ask others in the restaurant and they’ll say something else. That’s akin to how a prosperous affiliate business works. There are several key factors that contribute to success. When building an affiliate website or…
The giants of the internet have found that a lot of their users are not really big fans of the gambling and alcohol industries. As a result of copious user feedback, the internet giants are moving forward with a plan that would allow end-users to opt out of gambling and alcohol ads all together. Under…
After a decades-long battle with the online casino industry, Google has decided to allow advertisements for online gambling in some parts of the United States. The move acknowledges the reality of American online gambling and represents a real victory for the industry, but is still a long ways from providing total access to its suite…
News in the iGaming and Sports Betting affiliate world moves fast.
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