Figuring out what's going on in the SEO world has become much more complicated since Google quit formally announcing updates last year. That doesn't mean the SEO train has slowed down or that SEO devotees have stopped attempting to read Google tea leaves. Here are a few SEO updates from January 2014 you'll want to…
Like it or not, SEO in 2014 is going to look a lot different than it did in 2013 but that shouldn't come as a big shock to anyone who follows the ever-shifting SEO landscape. Now that common practices such as link-building, and even guest blogging, are potential minefields, it's time for SEOs to focus…
Affiliate marketers who continually post up, "thin content," are in danger of earning themselves a penalty from Google. That's the word from Chris Nelson, the head of Google's search quality team in a posting on the Google Webmaster Central Blog. The warning came in response to, what Nelson says, is an uptick in scraped and…
When we look at it, there are basically only two ways of driving traffic to your website (no matter if it's a one-layer affiliate site, or a massive online publishing and review magazine, or everything in between). On one side, there's paid traffic, and on the other, there's free traffic (also known as organic traffic).…
Geo-targeting is moving to the masses thanks to some new functionality on the Google AdWords Enhanced Campaigns dashboard. That's huge news for affiliates who want to harness the power of geo-targeting for their search engine marketing campaigns. All this new geo-targeting firepower gives advertisers an opportunity to pick apart end-user location data in the same…
SEO best practices are a source of endless debate in the online world and with good reason. Google keeps a pretty close lid on its secret SEO sauce recipe, leaving affiliates to figure it out on their own in a never ending debate on SEO forums and blogs. With so many web publishers hashing over…
There's an interesting study done by Chitika - the online advertising and PPC marketing company. What they say is that the visitor coming to your site from search is more likely to click an ad than any other kind of visitor (including direct visitors, social media visitors, even people browsing your site internally). Chitika goes…
Semantic search is based on algorithms that not only pay attention to the keywords when a user performs a search, but also try to understand the meaning behind those keywords. In plain English, this means that search is a lot more conversational in nature now than it was not that long ago. Ultimately, making the…
If you're one of those people who like to explore different opportunities when it comes to promoting your affiliate offers then you've surely looked into the mobile app space already. In general, apps are all fine and dandy, but the problems start when you try developing a purely gambling-centered app and then putting it in…
Ever since online marketing has entered the mobile space, there have been problems with tracking user behavior effectively. And "effectively" is the keyword here. Basically, the problem with mobile is that there are many possible actions every user can do with their device. For instance, there's browsing the web through a mobile browser, there's installing…
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