Tag: Google
Utilizing Google Webmaster Tools for SEO
If you're not regularly using Google Webmaster Tools as part of your big picture SEO campaigns, you're missing out on a powerful analytical partner. When combined with the data crunching power of Google Analytics, this tool can give you a detailed view of how your SEO efforts are working and what you'll need to adjust…
February 2014 SEO News & GoogleUpdates
Every month it seems like figuring out exactly what Google is looking for SEO-wise gets a little tougher. In that regard, February 2014 was a pretty typical month filled with minor updates and policy changes that, taken individually, didn't add up to much. The sum total of these changes, however, is pretty significant and shows…
3 Surprising Benefits Of Retargeting
Retargeting has been around for awhile, and some of the early adopters have quite the experience under their belts. Wordstream is one, and here's what they have achieved with retargeting. 1. Better Brand Recall One of the main challenges for Wordstream was that only 3% of their total organic traffic came from branded searches. Even…
How to Do SEO After Hummingbird, Penguin, and Panda
We can safely say that people are generally tired of all the changes happening at Google Search. There's one "animalistic" update after another and the craze doesn't seem to end anytime soon. So, how do you market your site on Google Search after Panda, Penguin, and Hummingbird? What has died permanently and what is alive…
What Is a Supply-Side Platform?
Selling ad space on some of your web properties can require a big time investment. And it's not only that you might be forced to wait a while for the right offer, but you will also have to spend time keeping your finger on the pulse and reaching out to individual advertisers on your own.…
8 Simple Steps to Give Your WordPress Site an Efficiency Makeover For 2014
WordPress is a great website management platform, and if used the right way, it can help you bring your affiliate business to the next level in 2014. So here are 8 things to do with your WordPress site as soon as possible to achieve this goal: 1. Use Clickable Footer Images Here's an example from…
Google Refreshes ‘Top Heavy’ Algorithm
Google refreshed its Top Heavy algorithm late last week in, yet another, move aimed at keeping end-users happy. The refresh announcement came via webspam chief Matt Cutts' official Twitter feed and read: SEO folks: we recently launched a refresh of this algorithm: http://goo.gl/3yk0Xo Visible to outside world on ~Feb. 6th. So far, it doesn't seem…
Google Searches Featuring Embedded Videos
Google is now including large embedded videos in its regular search results page. So far the new functionality is mainly only used in searches that include song names, but it's expected that will change sometime in the near future. It's yet another indication of the growing importance of video content as part of a bigger…
ICE Gaming Examines Global Google Update Impact
The new ICE Gaming 2014 report lays bare what many in the affiliate marketing business know all too well; recent Google updates have radically altered the face of affiliate marketing. Here are a few of ICE's key findings about the state of SERPs in the gambling world. Anarchy in the UK The UK igaming industry…