Last year at this time Matt Cutts promised the SEO world that Google would start making penalty notifications a lot easier for web publishers to understand. Unfortunately, most SEO watchers, including the highly respected Barry Schwartz, agree that Google's penalty notifications are every bit as confusing as they've ever been. In a recent SearchEngineLand.com posting…
You don't have to be a Madison Avenue (or even Silicon Valley) big wig to know that Google, Twitter and Facebook are big figures in the mobile advertising space. What you might not realize is exactly how big a chunk of that market these three companies control. According to a recent blog posting on Barrons.com…
In 2014, Google seems to be more relentless about penalizing webmasters than ever before. The ongoing target right now is link building, and more accurately, unnatural link building. Now, the big problem about it is that Google isn't exactly clear about what they think is an unnatural link. And while it doesn't make our job…
Google doesn't necessarily like online betting. And while they can't disqualify any site just for being a betting site, they will make sure to examine the site's backlink profiles closely, and if they find anything shady, it's a manual penalty. This is exactly what happened to BetOnline a couple of weeks ago. The site wasn't…
Between Google penalties, legislative changes and negative press, it’s tough for fresh brands to make a splash in the casino affiliate space. In spite of these obstacles, Right Casino Media (RCM) has embarked on a new venture, applying a market comparison model to online gambling. Company Director David Merry explains… It’s no secret that the…
Not that long ago - January this year - Gartner conducted a study on the state of the mobile app market. And while the market itself is in a very good condition, the individual app developers tell a different story. Gartner reports that less than 0.01 percent of mobile apps will be considered a financial…
Google Analytics is a powerful tool set that gets its straight from the horse's mouth, but it's not the only game in town. A recent report on Search Engine Journal titled, 9 Top Google Analytics Alternatives, took a look at the world beyond Google and found some interesting tools. Here are some highlights from what…
Was March, 2014 the month that Google finally lived up to its promise to no longer announce algorithm updates? It sure looks that way. Though there were plenty of relevant news bits in the SEO world, and most of them coming in the form of Matt Cutts video announcements, there did not seem to be…
There are many kinds of data you can put to work through various promotion channels as an affiliate marketer, but on some level, they all fall into one of three groups: First-party data - every piece of information you've gathered yourself through your website, email marketing campaigns or other channels. Second-party data - information collected…
Retargeting has truly taken over the advertising space ever since it was first introduced by Google as part of the AdWords platform. Marketers have quickly noticed the high CTRs and conversions that retargeting can bring when used creatively. And just to give you an idea of how big retargeting is becoming, nowadays, you can even…
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