One of the common mistakes that advertisers make when launching a new campaign is focusing only on getting the cheapest clicks possible, and as many of them as possible. When, in fact, a much more important metric in the long run is how likely that traffic is to convert. In other words, there's not much…
There's a new pool of generic top-level domain names (gTLDs) being added to the world wide web. This will be done gradually throughout the year, and it presents both some great opportunities, but also some serious threats. Talking about the positives first, marketers and affiliates will have a load of new possible website addresses to…
Google kept the SEO world on its toes last month with a pair of major updates that impacted some of the web’s biggest sites. But Google wasn’t the only one dishing out headaches in the month of May. Thanks to a major ruling from the European Union, Google may be making major changes to their…
What's the most effective SEO tactic in 2014? The folks at MarketingProfs.com recently asked that question, along with a few follow-ups, of their readers and the results provide a clear picture of the challenges faced by web publishers every day. If you've been struggling with implementing your own SEO campaigns, the insights provided by MarketingProf's…
Google Authorship is Google's attempt at rewarding content creators who buy into their vision of a web filled with quality content. The idea behind the project is that good writers, and the authority sites they write for, will be rewarded with higher SERPs and increased exposure in search results. It's an ambitious idea that's required…
Quite recently, Google made some changes in AdWords by adding new features and improving the existing ones. Here's a breakdown of what's been going on: Reporting and Management Features This part of the update is targeted towards power users - advertisers running a lot of different campaigns, angles, and spending quite a lot of money.…
After an extended period of relative silence on the algorithm update front, Google rolled out two major updates this week; Panda 4.0 and Payday Loan 2.0. The dual algo update represented a one-two attack against spammy content (Panda) and spammy queries (Payday Loan). This was also one of the first times many SEO watchers could…
Google’s recent secure search expansions have led many web publishers to wonder whether the insights they once gleaned from web analytics are a thing of the past. In a recent posting on SearchEngineLand.com titled, The Aftermath: Clafications & Expert Reactions to Google’s Move to Secure Paid Search Queries, a number of SEM experts weighed in…
Is SEO an art or a science? If you used the reams of scientific data published in esteemed journals like Search Engine Land and Search Engine Journal, you’d have to err on the side of science. Now if you were simply judging by the number of web articles titled, SEO Myths Debunked, you’d have to…
Did Google roll out any major algorithm updates during the month of April? That's a good question that doesn't really offer a good answer. While it seems safe to say that Google did something last month - they do something every month, right?- the only search engine that matter is definitely following through on their…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
