To give you the short version of the story, Google has just entered the domain registrar business. It's also kind of strange that they've decided to make the move this late, considering all the types of services they've been offering for years now. Being a domain seller surely fits well into their other properties and…
Are you familiar with co-occurrence analysis? If not, you’re missing out on a solid opportunity to do an end-run around Google’s increasingly stingy policies regarding keyword data. Co-occurrence analysis, or content quality analysis as it’s sometimes called, gives web publishers a slightly more robust view into the keywords that are driving traffic to their sites.…
Click Through Rate (CTR) is undoubtedly one of the most important metrics for any AdWords account and campaign. In short, although it's not a direct relation, the higher your CTR is, the less you'll have to pay for ads. Why CTR Matters Let's look at this from a purely business-centered point of view. If you…
When European Union regulators decided that EU citizens have the, “right to be forgotten,” by Google, they opened up an Internet-sized can of worms. That decision, which was delivered in May, looked great on paper but the practical realities of implementing the Euro-citizens’ new found right is anything but clear cut. Google has already seen…
Producing new content regularly is only one half of the content marketing puzzle. In fact, if you want to make content a true marketing tool and drive new leads through it, you will have to do a lot more. Mainly, you will have to focus on making your content sharable and promoting it directly to…
The SEO overlords at Google were pretty quiet during the month of June but maybe that’s because they were so very busy rolling out Panda 4.0 back in May. In fact, many of the stories that made SEO headlines in June were a direct result of the blowback caused by the Panda rollout. Google, it…
Google's recent Panda 4.0 update was the latest in a string of algorithm updates that should be sending a clear signal to web publishers of all kinds - Google is very serious about quality content; site relevance, and user interaction. Anyone who doubts the previous statement should take a long, hard look at the sites…
Did you know that Google crawls pages on websites in direct proportion to their approximate page rank? It's a concept called, crawl budget or crawl rank and it could be having a very big impact on your sites - especially if they've got a lot of pages. According to a recent posting on CalvinAyre.com by…
Google is very serious about cracking down on spammy queries and websites and are proving that point with the release of their Payday Loan 3.0 algorithm. Payday Loan 3.0 comes right on the heels of Payday Loan 2.0, which itself was only launched a few weeks back. It is, however, a very different and very…
In the early days of the web, search engine optimization was a fairly simple affair. Back then, all it took to achieve keyword dominance was a well-placed link and fairly repetitive use of your chosen keyword. My how things have changed. Today's SEO world is insanely complicated; constantly in flux; and plenty of folks aren't…
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