August is a quiet month in most industries and the SEO world is no exception. Last month didn't include too many earth-shattering developments from any corner of Google or the SEO industry as a whole. Of course that doesn't mean there wasn't a steady stream of news coming from the industry during August, 2014. Here…
No algorithm update has caused more chaos, heartbreak and grey hairs than Google's Penguin update of 2012. Taking aim at non-organic link building, the Penguin tore shredded accepted SEO techniques, such as paid linking, and left web publishers with some seriously time-consuming clean-up projects. Even worse, Penguin data refreshes have been few and far between,…
Search engines are still the main tool people use to find relevant content, products, and basically anything else that's of interest to them at the moment. Platforms like Twitter or Facebook are still far behind when it comes to driving targeted traffic. This is due to the fact that when people search, they are basically ready…
July 2014 was a pretty quiet month for SEO news but a very busy one for hive mind at Google. Besides launching a new algorithm update, the search giant has been slapped with some more interesting "regulations" over in Spain. Of particular note to the SEO world is some very interesting news regarding a man…
Paid search is that exclusive neighborhood of the search world where a fat wallet is all it takes to stand out at the top of the page. Not surprisingly, that elite status has made it a prime area for massive growth from search engines, no matter how big their market share. (That means Bing offers…
What kind of return on investment (ROI) do you expect from your investment in SEO campaigns? If you’re like most independent affiliates and web publishers you don’t necessarily have a handle on what the dollar amount of that ROI, but you figure it has to be something. Right? Maybe not. In an intriguing post on…
When it comes to getting free visitors from around the web, SEO is only part of the game. An equally important thing is making sure that those free visitors convert - that they take whatever action you want them to take. In other words, all your SEO efforts will mean nothing if you're then failing…
Google's announcement last month that it was putting an end to the author photo and Google + count components of the Google Authorship program took many in the SEO world by surprise. After all, author photos were a big part of the program that was designed to make author authority a bigger part of the…
Google updates its search algorithms hundreds of times a year tweaking everything from how it presents Turkish weather reports to how it weighs factors like in- and outbound links. While this constant updating is great news for Google end-users, it's a genuine headache for web publishers who are left trying to figure out how these…
Is there a bigger minefield on the SEO landscape than link building? In the post-Penguin world, link-building techniques that were once considered money-in-the-bank are now more like, go-directly-to-jail-do-not collect $200. As damaging as the impact of the Penguin update was, it’s nothing compared to the damage web publishers are doing to themselves by hanging on…
News in the iGaming and Sports Betting affiliate world moves fast.
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