Google's 2012 Quality Rating Guidelines have been leaked to online forums in what's becoming something of an annual tradition. The 161-page document is used by human raters to help shore up the company's vaunted algorithms. The documents, and a large number of screen shots of the rating dashboard, began showing up on forums over the…
How long does it take for Google to rank a page? Visit any SEO or affiliate marketing forum on the Web and you'll see this question asked time and time again. It's a legitimate question, but it's not one that's easily answered. The fact is, there's no single factor that can determine when, and how…
The new Bing Link Explorer is probably the most powerful web analytic tool you've never heard of. But if you're willing to move a bit beyond the Google eco-sphere, you'll find some pretty interesting uses for this application. In a recent article on SearchEngineJournal.com titled, How to Use the New Bing Links Explorer, Sujan Patel…
Rumors of the potential release of Google Panda 3.9 are sweeping across the SEO world this week, but hard data on the subject is tough to come by. Whether it's actually an update, or a refresh, the uproar over this unconfirmed update sheds a lot of light on Google's role as Internet overlord and scapegoat.…
Which site metric do you think is more important, page views or unique visitors? In an affiliate marketing industry obsessed by SEO questions, the outcome of this argument takes on some pretty serious monetary consequences. There are pros and cons to both metrics and some in the industry don't think much of either one. Whether…
Google's recent Penguin update is rapidly earning a reputation as an SEO nightmare for affiliate partners. Penguin pretty much redefined link building practices that had been in practice for almost a decade and left many webmasters starting, pretty much, from scratch. Not surprisingly, there's no shortage of articles advising publishers how they can beat Penguin's…
If you've been in the gambling affiliate business for any length of time, you know that Google has a remarkable amount of power over your livelihood. Practices such as paid link exchanges that are perfectly acceptable one day can cause you to drop off the map entirely the next based on little more than a…
Since Google rolled out the Penguin update in late April, the eyes of the SEO world have drifted away from the last big update, Panda. But that doesn't mean Google has forgotten about its favorite bear. Every month brings more updates to the dreaded algorithm update that webmasters should know about. Here are a few…
News in the iGaming and Sports Betting affiliate world moves fast.
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