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How Not to Make Content Marketing Fail You in 2015

Content marketing is undoubtedly one of the best methods of online promotion these days, and the trend is only likely to follow into 2015 as well. However, this doesn't necessarily mean that content marketing is a fail-proof method. In fact, even the top players out there still make mistakes and suffer the consequences. Let's take…

What to Do With Google’s Mobile-Friendly Test Tool

A couple of weeks ago, Google announced their new "Mobile-friendly" labels. Those labels are displayed alongside certain search engine results to indicate whether the site is mobile friendly or not. It's believed that sites that are mobile-friendly by Google's standards should get additional boost on the mobile search results pages. Naturally, sites that are not mobile-friendly…

The Keys to Getting Properly Indexed

There are many actions you can take when working on your site's SEO. However, the very first step should always be to simply make sure that your site has been properly indexed. Although it is true that eventually Google will come across most pages on your site, it's a lot better solution to just serve those…

Did You Just Get Hit By a Google Update?

Google updates its search algorithms hundreds of times a year tweaking everything from how it presents Turkish weather reports to how it weighs factors like in- and outbound links. While this constant updating is great news for Google end-users, it's a genuine headache for web publishers who are left trying to figure out how these…