Is quality content a substitute for traditional SEO techniques? That's the point blogger Samantha Stanley made in a recent blog post on Sprout.com. Google's Panda and Penguin updates definitely represented a seismic shift in the company's attitude towards SEO as we know it; as does their new AuthorRank feature. These updates are part of Google's…
Google algorithm updates are a regular feature of the SEO landscape and October, 2012 provided a good deal of them. Between Panda, EMD and Penguin, Matt Cutts and his minions at the Webspam team were very busy. Here's a recap of the October Google updates: EMD Update - The Exact Match Domain (EMD) update was…
For anyone suffering under Penguin's wrath, Google's new Disavow Links Tool seemed like a gift from the heavens. But there's more to this tool than meets the eye and that means SEOs should think long and hard before making the Disavow Links leap. In a recent article on SearchEngineLand.com, writer Erin Everheart pointed out some…
Is Google's Disavow Links the answer to your Penguin fueled fever dreams? It could be, but if you were hoping for a magic wand to make your bad link troubles disappear forever, you'll have to keep waiting. Here's what every SEO needs to know about Disavow Links. (For more in-depth look, check out Search Engine…
Google's Penguin update hit gaming affiliates harder than almost any of the company's previous algorithm updates. That's because Penguin targeted a number of SEO practices, like paid link networks, that weren't necessarily considered black hat. Webmasters and SEOs can argue about Penguin's validity all they want, but that doesn't change the facts on the ground;…
Right, so today the whole SEO and Affiliate industries have been abuzz with news of the Google link disavow tool arriving. A certain SEO (me) even said on a panel in BAC last weekend that he’d be amazed if it ever even arrived. Well, at the time, it was a slight exaggeration, but it definitely…
Google just unrolled a Top Heavy algorithm update aimed sites too much above the fold advertising. The update was announced via a typical Matt Cutts Tweet reading: Minor weather report: Update of goo.gl/OpIDL launching today. ~0.7% of English queries noticeably affected. The original Top Heavy update was unrolled back in January and impacted less than…
Google released the Penguin 3.0 update today. The update was announced, in the usual fashion, with a Tweet from Matt Cutts reading: Weather report: Penguin data refresh coming today. 0.3% of English queries noticeably affected. Details: http://goo.gl/AF5kt While 0.3% sounds like a small number, it could just be the tip of the iceberg. Google often…
Google released a set of Webmaster Guidelines updates this week that are aimed at reining in rich snippet abuse. The update is a mix of Panda and Penguin concepts but the underlying message is undeniable: spammy links and content are not part of Google's big plan for the Web. While we definitely recommend any webmaster…
Matt Cutts has announced a new Google algorithm update targeting exact match domains (EMD). Though Google says the update is targeted at "low-quality" EDMs and should be impacting less than 0.6% of queries, but SEOs are saying otherwise. Word of the EDM update came on Friday through Cutts' Tweet reading: Minor weather report: small upcoming…
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