The new ICE Gaming 2014 report lays bare what many in the affiliate marketing business know all too well; recent Google updates have radically altered the face of affiliate marketing. Here are a few of ICE's key findings about the state of SERPs in the gambling world. Anarchy in the UK The UK igaming industry…
SEO best practices are a source of endless debate in the online world and with good reason. Google keeps a pretty close lid on its secret SEO sauce recipe, leaving affiliates to figure it out on their own in a never ending debate on SEO forums and blogs. With so many web publishers hashing over…
Semantic search is based on algorithms that not only pay attention to the keywords when a user performs a search, but also try to understand the meaning behind those keywords. In plain English, this means that search is a lot more conversational in nature now than it was not that long ago. Ultimately, making the…
If you follow SEO at all you know that headlines screaming, "SEO is Dead!," have been around about as long as search engines have been around. The funny thing about 2013, however, is that this may have been the year when those headlines carry a nugget or two of truth in them. We know that…
Few news headlines send shivers of the spines of SEOs like, Google Rolls Out Algorithm Update. That's because almost every update sweeps away some commonly used SEO practice and replaces it with a couple of vague lines of instruction from some Google drone. In 2013, Google algorithm updates weren't quite as disruptive as they've been…
Google's Penguin update has, arguably, caused more headaches for casino affiliates than any other Google update or algorithm. Over the past 19 months SEOs have been losing sleep (and hair) as they try to undo years worth of links in hopes of appeasing the Penguin. Although Penguin 2.1 offered a bit of relief, getting past…
There's been quite a commotion regarding Hummingbird - the newest Google search update. At first, SEO experts were worried that it might be another algorithm update, similar to what Google brought upon us with Penguin and Panda. But as it turns out, Hummingbird is nothing like it. Link Building vs. Google Algorithm Updates The initial…
When Google rolled out its new Hummingbird algorithm last month, most SEOs weren't quite sure what to make of it. After all, Panda and Penguin were so disruptive, why should Hummingbird be any different? Hummingbird didn't wind up having much of an impact on web publishers but, according to a recent article on SearchEngineLand.com by…
[caption id="attachment_37950" align="aligncenter" width="300" caption="Matt Cutts as Dread Pirate Roberts"][/caption] "The only constant in SEO is change," that's how the folks at Search Engine Journal describe the digital landscape these days. Now, with the month of October in the books, we tend to agree with them on this point. SEOs are being challenged to adapt…
Matt Cutts Comes Clean on Negative SEO: Matt Cutts delivered his most detailed comments on negative SEO to day saying that it's nothing to be worried about. Simple Web Fixes That Don't Involve SEO: In the rush to implement SEO strategies, a lot of affiliates might be overlooking some easy fixes that don't involve SEO…
News in the iGaming and Sports Betting affiliate world moves fast.
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