Pay-per-click (PPC) advertising is one of the most popular forms of advertising for online gambling affiliates. But what does it mean, and do casino Google ads – and sports betting, for that matter – have to abide by different rules compared to other industries? We will answer both of these questions in this article... What…
When you start out in the online gambling affiliate space, you will come across several new terms such as CPA and PPC, hybrid and ranking content. Some of these terms will clearly be different, but with others, there can be similarities and crossovers with their meanings. Perhaps the most confusing term of them all is…
If you’re thinking about starting a gambling affiliate business, but you’re worried that the market is too saturated, don’t worry. While it’s pretty established and with plenty of affiliates that already exist, you can still achieve success if you’re willing to put in the work. At the same time, however, you will need to figure…
As the US iGaming space hots up, many of the top operators are looking for ways to rapidly scale and bolster their finances in order to leverage the huge opportunities on the table. Wynn Interactive, the online division of land-based operator Wynn Resorts, is among the market power players and earlier this year announced it…
When the prospect of legal, US online gambling showed up under the Christmas tree back in 2011, operators and affiliates rejoiced. After all, the newly liberated American igaming market was supposed to mean piles of new players for everyone involved. Well, that was then and this is now. Since the DOJ unlocked the doors to…
