When real-money gaming comes to Facebook, Zynga will be in on the action. That's the upshot of a new agreement that's changing the long standing relationship between these two social media giants in a major way. Under the new terms of the deal, which emerged in a Securities and Exchange Commission filing yesterday, Zynga will…
There was a time when simply being involved in social media seemed risky to an iGaming affiliate. Now, social media success is virtually compulsory to make it in this industry. But there are still a few things that seem "risky" about social media such that most affiliates would never dare do these things. Here are…
Facebook and Yahoo! may be working together on a partnership that could upend the balance of power in the search engine business. Unconfirmed sources are telling the UK-based Telegraph that the companies are working on a deal that could seriously boost both of their profiles, and revenues. As tantalizing as the deal may sounds (especially…
Facebook marketing is a discipline many gaming affiliates are still getting familiar with, but its importance can hardly be understated. If real money gambling on the site becomes widespread, avoiding Facebook won't be an option.That's why it's so important for gaming affiliates to understand the fundamentals of Facebook marketing. In a recent blog post, Facebook’s…
It should also be noted that this article represents the views of the author and not necessarily those of the staff at CAP. The following (true) story shouldn’t come as a surprise to most affiliates, and I’m sure we can stir up a few strong reactions to Facebook from this audience-- from its company value…
With a billion registered users, Facebook is a pretty crowded place these days. That's why plenty of Facebook refugees are roaming the Internet searching for social networks that aren't so crowded but still offer real opportunity. Here are a few of our favorite up-and-coming Facebook alternatives. Tagged Originally developed in 2004 as a teen-oriented social…
The Internet is growing more social by the hour. Community development and an ability to write great content are both increasingly important for player development. Here are some thoughts for using catchy headlines and SEO as a key component for your audience development. Capture Attention with Catchy Headlines A BBC News story years back pointed…
LinkedIn is one of those social networks Google just loves indexing, so having a good profile on the popular site is a mission critical assignment these days. If you're looking to maximize LinkedIn's SEO and networking magic, here are a few tips you can start using right away. 1. Rebuild Your Backlinks - LinkedIn gives…
Whether you're a casino affiliate or poker affiliate, social media optimization (SMO) is something every gaming affiliate is going to have to learn. That's what Google's Penguin update was all about and you can expect them to press that point in the months and years ahead. The good news is that SMO is affordable, easy-to-learn,…
LinkedIn's recent breakup with Twitter has been a bonanza for Facebook. The social network's LinkedIn referrals are up a whopping 1000% since Twitter stopped syncing with the popular social network for professionals. While the move may sound like bad news for hardcore Twitter fanatics, it's actually not. In fact, it's great news for anyone looking…
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