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Why Zynga Couldn’t Make It

Ask ten of your friends to name a social gaming company and, chances are, most of them will say, "Zynga." With that kind of name recognition, and the massive head start they had on the rest of the market, you'd think that Zynga would be dominating the social casino market, but they're not. Just last…

Paddy Power to Offer Real Money Facebook Sports Betting

Paddy Power will be paving new ground in the real money social gaming space when Paddy Power In-Play, Facebook's first RMG sports betting app goes live later this summer. Being the first-to-market in this sector gives Paddy Power, and its affiliate partners, a major edge over their competitors in the sports wagering market. Paddy Power…

How to Get Player Feedback That Will Make Your Marketing Smarter

Your ability to understand your players' needs can make or break your affiliate business. The thing about being in this line of career is that you always have to strive to deliver the exact thing your customers need/want the most. And the challenging part is to find a way to discover what those needs actually…

How To Get Your Website Hosted on Facebook in 5 Minutes

Using Facebook for affiliate marketing is one of the more popular marketing methods out there but not the easiest one though. Affiliates, and online gambling affiliates especially, have to face various restrictions and difficulties in reaching the best target audiences. Having your site syndicated to Facebook is one of the possible solutions. Even though it…

Facebook Advertising in for Big Changes

Facebook advertising is undergoing a number of changes designed to reducing advertiser confusion and simplifying existing advertising products. The changes involve the elimination of almost half of Facebook's 27 ad units and will be rolled out over a six-month period. Sponsored Stories Facebook's most visible advertising change is to the (much-reviled) Sponsored Stories. The new…