Social media marketing (SMM) has taken on increased importance to casino affiliates as social networks like become friendlier towards real money gambling apps. As they learned to navigate this new marketing terrain, a lot of businesses, big and small, outsourced their SMM to consultants who handle their entire campaigns. But as these companies began feeling…
Back in January of 2014, Facebook decided to reduce the amount of reach that a typical fanpage / brand page could hope for. They say it's to make the News Feed a more pleasant place for normal users to be in - and we have to agree that this does make sense - but what's even…
Facebook advertising is a very intriguing option for casino affiliates who are looking to target specific geographic areas and demographic segments. Social advertising, however, is a different animal from traditional web advertising and the strategies and tactics that you've used successfully in the past may not play in the social space. For starters, Facebook users…
A few weeks ago, a short infographic was published on how Facebook ads helped a wine e-commerce site grow their email list, reduce their CPA and grow the overall market share. The reason we're mentioning this here is to prove that Facebook ads can be worthwhile for any type of business, provided that a good…
If Facebook and the affiliate marketing industry were to post their relationship status on a Facebook page, it would almost certainly be classified as, "It's complicated." After all, gambling apps like Zynga's Texas Hold 'Em drove a lot of traffic to Facebook in its early days. Those early adopters became a pillar of Facebook's success…
You don't have to be a Madison Avenue (or even Silicon Valley) big wig to know that Google, Twitter and Facebook are big figures in the mobile advertising space. What you might not realize is exactly how big a chunk of that market these three companies control. According to a recent blog posting on Barrons.com…
There are many kinds of data you can put to work through various promotion channels as an affiliate marketer, but on some level, they all fall into one of three groups: First-party data - every piece of information you've gathered yourself through your website, email marketing campaigns or other channels. Second-party data - information collected…
Honestly, online casino affiliates and Facebook (FB) do not get along very well. If you have a successful FB page for your website, then consider yourself a very lucky exception, and know that all those hours of your life you considered stolen away by social media granted you a thorough understanding of what people like…
Advertising is an ever-changing space. Every year, there are new techniques to learn, and probably even more techniques to forget as they become obsolete. However, there's one channel in particular that continues to rise and introduce new opportunities consistently. Of course, we're talking about Facebook. When it comes to reach and viewer targeting, there's nothing…
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