According to a study released earlier this year by CMO Council, 54 percent of marketers plan to boost their online budgets in 2014. Marketing managers keep gaining confidence in their online efforts as the results they're able to bring through the different channels available on the web keep growing. But that's not the most interesting part of the…
Although social media has become one of the main elements of our online lives, many affiliate marketers in the iGaming space - and in general - don't know how to effectively measure their results and how to create a social media campaign that would turn out profitable. Here are some of the main things you…
Direct response Facebook advertising offers casino affiliates a shot at boosting their conversions while building up that all-important brand recognition. The challenge with succeeding in the Facebook advertising space is to adjust your marketing and advertising strategies to the Facebook ecosystem. This means you'll want to narrow your focus to a few very specific points.…
Successfully converting players via social media channels like Facebook has proven to be more challenging for gambling affiliates, and businesses of all kinds, than anyone would have expected; and it's not for lack of trying. Businesses have thrown incredible amounts of marketing resources at building a solid social presence, only to find sales leads coming…
For many casino affiliates, establishing a meaningful (read: profitable) presence on social media has turned into the the web equivalent of hunting white whales. All too often, social advertising campaigns frequently involve lots of time and money with little in the way of positive results to show for your efforts. So how can affiliates crack…
Producing new content regularly is only one half of the content marketing puzzle. In fact, if you want to make content a true marketing tool and drive new leads through it, you will have to do a lot more. Mainly, you will have to focus on making your content sharable and promoting it directly to…
Virtually all across the board, we're seeing people reporting Facebook engagement numbers falling dramatically. In short, what's happening is that Facebook keeps reducing the organic reach for all business/fan pages. This is due to the growing number of pages and crowding up of the whole network. At least that's what Facebook says. However, at the…
Traditionally, summer hasn't been the best time to promote online gambling products. There's the summer slump and we always need to find some creative ways to get around it. This year, however, is a bit different due to one particular event - the World Cup. So here are some possibilities for beating the summer slump,…
Selling digital products on Facebook sounds like a great idea, until you actually start trying to make it work. Even though there are millions of people on Facebook, they are not at all preconditioned to click your affiliate links, so you need to get creative to convince them to do so. Here's what you can…
The FIFA World Cup is almost here. The craze starts on June 12 and will go on for over a month, concluding on July 13. What this means for affiliates are great opportunities for some seasonal profits and a way to reach new audiences - people who aren't normally all that interested in gambling. Here…
News in the iGaming and Sports Betting affiliate world moves fast.
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