As more and more affiliates emerge in the US market, standing out from your rivals has become a lot trickier than was previously the case. But on the flip side, there are plenty of additional tools you can use to get yourself in front of your target audience. One of the most powerful ways to…
Facebook is launching a series of free-to-play sports prediction games as part of its recently launched Facebook Fantasy Games features. The new game series is, in many ways, similar to the long-standing, and very popular, Yahoo Fantasy Sports. But is Facebook harboring bigger plans, such as starting its own sportsbook? At its heart, Facebook Fantasy…
Has anyone ever told you that you're doing social media all wrong? If your like most web publishers, they probably should have. Social media is a deceptively simple business tool that most businesses, including web-based businesses, usually wind up botching in a big way. Fortunately, most common of these mistakes involve some relatively simple fixes…
What's the secret to creating truly engaging social media content? According to content marketing guru Neil Patel, the secret involves a heaping dose of good old fashioned psychology. In a recent posting titled, How to Psychology to Maximize Social Engagement, Patel shared a number of tips for digging into the heads of your readers in…
Social media can be something of an acquired taste for casino affiliates. Of course everyone knows they need to get social, but not everyone feels like diving into this nebulous pool. If you're nervous about developing a social media strategy, you can relax. Conquering social isn't that hard. But we warn you, it's going to…
Harvesting conversions in the social media space is all about building and sustaining momentum. Every social media platform, and especially Facebook, lives and dies by the number of shares their posts generates. You don't need to be content marketing guru Neil Patel to know that social posts that don't get shared may as well not…
If you haven't started social advertising yet, Facebook is a good place to begin. It's very simple to use, but you do need to make an investment to make it work for you. So let me ask you, are you ready to spend money on Facebook? Well, you're not really spending on Facebook per se,…
Whether you view social media as a necessary evil or are a Twitter power user one thing is clear - social activity without click-throughs is a ultimately a waste of time. After all, you're not Tweeting and crafting LinkedIn posts to make new friends, you're doing all that work to get new customers. This topic…
Common wisdom amongst social media savvy web marketers has long held that Facebook postings must always be accompanied by a photo for maximum effectiveness. Most of us have taken that rule as gospel, but a new study from Social Bakers, as reported by Search Engine Journal (SEJ), suggests that Facebook photo posts aren't nearly as…
Zynga was once the darling of the social gaming world with massive market share and incredibly popular games like Zynga Texas Hold 'Em and Farmville. But those salad days seemed a world away from the bad news that's been pouring out of the company over the past few days. Last Friday, Zynga stock prices dropped…
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