Big data was one of the main buzzwords in 2013, and in all likelihood, it will remain in the spotlight throughout 2014 as well. However, the market space has changed a bit as companies started to realize that data on its own will have no impact on the scale of one's business. The secret is…
It's reported that mobile sales account for 16.6% of all online sales (link), and that 17% of them come from in-app purchases (link). Mobile retargeting is all about following your visitors across various online sites they go to, and the various things they do on those sites. Having this user path at your disposal, you…
The financial services sector is probably one of the oldest ones if we're talking about the modern economy. Everyone needs some effective way to manage their funds, salaries, and investments, right? But as it turns out, there are many areas in which the financial sector isn't as modern as it would seem. For instance, banks…
Does anyone do any sort of traditional media advertising in this day and age, honestly? Well, okay... they do. But we're not talking about old-school offline businesses here, so they are out of the picture. Leaving the traditional methods behind us, among our online business (affiliate) friends, we all know that online advertising is one…
There are many ways in which you can do marketing work and planning for your affiliate business. One of the better ones, though, is to take a look at the current stats and predictions, and then build your operations according to the things that are actually going on. So today, we're taking a look at…
There are basically two kinds of advertisers: those who care about their own needs first, and those who care about their audience's needs first. In all likelihood, 2014 is going to be the year of profits for the latter and a year of friction for the former. Here's what you can do to get the…
There's an interesting study done by Chitika - the online advertising and PPC marketing company. What they say is that the visitor coming to your site from search is more likely to click an ad than any other kind of visitor (including direct visitors, social media visitors, even people browsing your site internally). Chitika goes…
SEOlytics is an affordable solution for anyone who's looking for reliable data and isn't interested in Moz or Raven Tools for some reason. The Pricing and Plans SEOlytics offers three main packages: Starter. This one is free, which is something we don't see every day. However, the functionality is a bit limited so its main…
Link building is where the SEO game is won or lost. Unfortunately, having your links over-optimized is easier than you’d think, which can result in an over-optimization penalty. Here are the common bad signs, and how not to let the over-optimization happen: 1. Too Many Exact Match Anchor Texts A good backlink profile can't have…
A lot of web publishers and affiliates think Google doesn't do much to help SEO efforts but, according to a recent blog posting on SearchEngineLand.com by Susan Kelly, that's not really true. In her posting titled, 6 Ways Google Webmaster Tools Can Improve Your SEO Strategy, Kelly outlines how SEOs can use Google's own equipment…
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