We've witnessed a lot of talk after the recent Pigeon update. Many businesses and site owners have been affected by the update in some way, which has forced them to adjust their approach and search engine optimization methods. So let's take a look at what's been going on and what is the possible direction for the local…
There's been a very interesting study shared at Search Engine Journal a couple of weeks ago. It speaks about SEO agencies and the current trends in the SEO business in general. The study was built on a survey that reached 400 respondents, including SEO agencies, SEO clients, and even people actively refusing to work with an…
If we ask the question, what is the #1 thing you can do to improve your search engine rankings? In the blink of an eye, you'd say that it's links. And you would be right. No matter what Google does to try to convince us that "quality content" is the only way to go, links…
These days, visual content continues to gain more online market share by the minute. It's actually reported that over a billion (!) images are shared daily. Taking a look at Tumblr, we can surely see the trend in action. Around 75 percent of posts on the platform are image posts, and what's more, 90 percent…
Quite recently, Nexage - one of the leading premium marketplaces in mobile advertising - released a report showcasing the company's mobile insights updated for September 2014. There's a lot of interesting pieces of information in that report, but by far the most impressive one is that 80 percent of Nexage's mobile traffic comes from apps.…
Marketing performance management is a fairly new business practice that's taking on a formidable task that's plagued the business world for decades. That task is nothing less than measuring the effectiveness of business marketing strategies and optimizing them for maximum efficiency. For businesses, of all sizes, that have struggled with getting an accurate sense of…
Google is constantly on the lookout for new and more effective ways to deliver their search engine results. In fact, when we look at the core of their mission, "ranking websites according to their relevance" is nowhere to be found. Google is about something entirely else. And that something is providing answers to the problems…
Optimizing your calls to action is this one thing that can bring you big results with a relatively small investment. Here's what you can do, based on some landing page examples: 1. Use Copy People Expect to See Whenever people visit your site, they do so for a certain purpose, so it's much better to…
Online marketing is a game of numbers. To some extent, the more you have of a given metric, the more successful your business is. But this mindset, although not entirely wrong, creates a lot of problems. For instance, even the brightest marketers do these mistakes: 1. Focusing on Traffic Only Traffic is important. We all…
From a technical point of view, pixel tracking is the simplest way to keep track of how many users visit a certain webpage. The value it brings for affiliates and online marketers is that such a tracking pixel can be set on a checkout page or "thank you" page, which gives you exact numbers of…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
