One of the common mistakes that advertisers make when launching a new campaign is focusing only on getting the cheapest clicks possible, and as many of them as possible. When, in fact, a much more important metric in the long run is how likely that traffic is to convert. In other words, there's not much…
In the ultra-competitive gambling affiliate world, customer service is something that no one can really afford to ignore. After all, Internet 2.0 put the power of publishing in the hands of the people and it doesn't take much effort for a disgruntled player to sully your name forever. While anecdotal evidence of the power of…
Your website conversion rate is one of the few parameters that truly matter for your marketing effectiveness and overall profits. In fact, working on improving your conversion rate is something that always pays off, even if you just manage to make things better by tens of a percent. So here are 10 things you can…
PafPartners Eighteen years is an absolute eternity in internet time, but that's exactly how long PafPartners has been in the online casino business. (The company's lineage actually stretches back to 1966 and some land-based operations.) The PafPartners team works off three-legged mission statement that includes a commitment being personal, generous and trustworthy. To that end,…
Native advertising has been a hot topic for the past year, and it continues to make the headlines this year as well (here, for example). There's a particular opinion circulating around that native advertising will soon see its demise. Does it remind you of anything? Like, for instance, "the death of blogging," "the death of…
Ad viewability (sometimes called ad verification) is a web advertising metric that not only tells advertisers how often their ads are being seen, it also tells them how effectively they're using their ad dollars. Given the fact that, according to an Integral Ad Science study, as many as half of all web advertisements are never…
Back in January of 2014, Facebook decided to reduce the amount of reach that a typical fanpage / brand page could hope for. They say it's to make the News Feed a more pleasant place for normal users to be in - and we have to agree that this does make sense - but what's even…
Silver Oak The Silver Oak Casino has launched a new mobile app compatible with over 90% of mobile devices. With this new release, the company is taking their mobile gaming and customer service to the next level. This app is built on the reliable Real Time Gaming software platform and offers users a wide selection of slots…
A few weeks ago, a short infographic was published on how Facebook ads helped a wine e-commerce site grow their email list, reduce their CPA and grow the overall market share. The reason we're mentioning this here is to prove that Facebook ads can be worthwhile for any type of business, provided that a good…
[caption id="attachment_40317" align="alignright" width="300" caption="Cardplayer Lifestyle owner, Robbie Strazynski"][/caption] Successful content marketing campaigns involves a lot of moving parts and a pretty significant time commitment. Besides creating the actual content, which is a big time suck all on its own, a good content marketing strategy involves elements of SEO, social media and other promotional tools…
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