From a technical point of view, pixel tracking is the simplest way to keep track of how many users visit a certain webpage. The value it brings for affiliates and online marketers is that such a tracking pixel can be set on a checkout page or "thank you" page, which gives you exact numbers of…
Choosing the right online gaming platform is a decision that igaming operators do not, or should not, take lightly. Pick the wrong platform for your targeted player demographic and you might wind up staring at a very flat revenue flow. As most affiliates can tell you, players can be very loyal to their preferred platform.…
When it comes to getting free visitors from around the web, SEO is only part of the game. An equally important thing is making sure that those free visitors convert - that they take whatever action you want them to take. In other words, all your SEO efforts will mean nothing if you're then failing…
Working on your pages' conversion rates is by far the best time investment you can make in your whole website. It's the ultimate profit multiplier because it allows you to grow the number of leads or clicks you're getting every day, without increasing your marketing spend. The difficult part, though, is that it's much easier…
PAF Partners PAF Partners is an online gaming operator with deep roots in the land-based casino gaming world that reach back to 1966. They've been on the web since 1999 and are definitely a customer-oriented company. PAF is also a great source for bingo conversions. Their three big bingo products, Bingo Variant, Bingo with Friends,…
Google updates its search algorithms hundreds of times a year tweaking everything from how it presents Turkish weather reports to how it weighs factors like in- and outbound links. While this constant updating is great news for Google end-users, it's a genuine headache for web publishers who are left trying to figure out how these…
Are you familiar with co-occurrence analysis? If not, you’re missing out on a solid opportunity to do an end-run around Google’s increasingly stingy policies regarding keyword data. Co-occurrence analysis, or content quality analysis as it’s sometimes called, gives web publishers a slightly more robust view into the keywords that are driving traffic to their sites.…
Click Through Rate (CTR) is undoubtedly one of the most important metrics for any AdWords account and campaign. In short, although it's not a direct relation, the higher your CTR is, the less you'll have to pay for ads. Why CTR Matters Let's look at this from a purely business-centered point of view. If you…
Why Do Live Dealer Sites Matter? Innovation is an absolutely vital element for the gaming industry on land and on the web. Over the decades, improvements and add-ons to popular games have helped keep the industry fresh and intriguing to players of all kinds. A quick look back into gaming history shows breakthroughs like progressive…
For many casino affiliates, establishing a meaningful (read: profitable) presence on social media has turned into the the web equivalent of hunting white whales. All too often, social advertising campaigns frequently involve lots of time and money with little in the way of positive results to show for your efforts. So how can affiliates crack…
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