Branding your casino affiliate marketing sites so that they stand out from the crowd is both a challenge and a necessity for affiliate partners of all sizes. When done correctly, smart branding campaigns can show off your site's personality while leaving a lasting impression in your player's minds. That's a very big deal and, with…
Once you've earned the click and have a visitor on your site, how do you most effectively convince them to sign up for your iGaming offers? Raising Click Through Rates is fine, but raising conversion rates is way better. In our next FREE and LIVE webinar on October 21, Alex Moss of FireCask will cover…
Autumn is the time of year when cooler weather has players heading indoors to enjoy some quality time at their favorite online casinos or wagering on their favorite sports. For affiliates who are looking for new revenue streams, fall is the perfect time of year to add a new casino or sports book to their…
Creating conversions has always been the end game in affiliate marketing and, in today's ultra-competitive market, it's a job that's never been tougher. Between Google's ever-shifting SEO standards and corporate competitors, smaller affiliates can't be subtle if they want to grab a piece of the igaming pie. In short, the days of polite CTA's and…
Transitioning your current desktop players into mobile app players is a profitable but daunting proposition for casino affiliates. On the one hand, mobile conversions help boost revenue streams and player retention by keeping your players on your sites. On the other hand, affiliates who offer their players a less-than-stellar mobile experience risk losing those players…
Conversion Rate Optimization (CRO) is the process of designing your website and content to maximize the number of conversions you're getting day in and day out. Sound familiar? It should. Conversion rate optimization is built on a lot of the same principles as search engine optimization and is a natural fit for conversion dependent industries…
Although social media has become one of the main elements of our online lives, many affiliate marketers in the iGaming space - and in general - don't know how to effectively measure their results and how to create a social media campaign that would turn out profitable. Here are some of the main things you…
What's your excuse for not making mobile PPC a part of your current mobile marketing strategy? Do you think that mobile traffic isn't going to convert as well as desktop traffic? Or maybe you're just not interested in optimizing your sites for mobile viewing? Could you possibly be one of those holdouts who think that…
Direct response Facebook advertising offers casino affiliates a shot at boosting their conversions while building up that all-important brand recognition. The challenge with succeeding in the Facebook advertising space is to adjust your marketing and advertising strategies to the Facebook ecosystem. This means you'll want to narrow your focus to a few very specific points.…
Mobile search is the leading edge of web marketing for casino affiliates who are looking for quick conversions and high value players. The challenge for mobile-minded affiliates is understanding what makes mobile search, and mobile players, different from their desktop-bound counterparts. Once you've made that connection, adjusting your strategies to take advantage of the mobile…
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