Facebook is a fairly new web marketing platform that comes with a problem as old as web marketing itself, "How do I get more click throughs?" Beefing up Facebook click throughs, however, isn't quite as complicated as it might sound. Even better, a lot of the tools in your web marketing skill set flow seamlessly…
Facebook advertising is still a relatively new medium for casino affiliate that many in the industry just don't have a handle on yet. From the outside, advertising on the world's largest social network seems like a pretty attractive option. After all, Facebook has over a billion users worldwide and tracks some pretty detailed demographic information…
Advertisements for weekly fantasy football sites like DraftKings and FanDuel were everywhere during the 2014 NFL season and all that advertising money really paid off. Both sites posted major earnings for the final quarter of 2014. According to reports on CalvinAyre.com and Gambling911.com, DraftKings and FanDuel earned $40 million and $37 million respectively during the…
When email was born back in 1993, it only served the purpose of communication. Today, it has grown to be an integral part in the grander scheme of things, particularly in the marketing world. On the other hand, paid advertising is a staple in the online marketing world. Before, online ads were put up to solely increase…
Banner ads are about 20 years old now. Throughout the years, they've been a core element of the online advertising space, and virtually every brand out there has used them at some point among their online ads. Granted, 15 or even 10 years ago banner ads were still the thing to do, and they brought relatively good…
The term "user-generated content" or "user-generated data" has been with us ever since 2005. It was around that time when site owners began experimenting with things like online forums, wikis, blogs, and other ways of letting their audience create content for them (what is user generated data / content). The results of this were hit and…
Becoming a successful casino affiliate involves a lot of hard work; long, lonely hours in front of the computer; and little in the way of thanks at the end of the day. Well, it doesn't have to be that way. Casino affiliates who want to take a few shortcuts and make life a lot easier…
December is boom time for brick-and-mortar retailers but it can make some casino affiliate sites feel more like a ghost town. With a slew of worldwide holiday celebrations distracting players, grabbing new conversions as the end of the year rolls around can be tough. Fortunately, most operators realize this and do everything they can to…
Sports Betting Will Never Be Legal in the US The State of New Jersey recently fought the good fight for legal sports betting in the United States...and lost in a major way. But that doesn't mean the fight is over for good. Believe it or not, there are actually signs that regulated sports wagering could…
Re-targeting Sees its Day The days of casting out a wide net across the Internet and hoping it came back full of players are coming to an end. Today's Internet is a world filled with elusive customers who swim in and out of your market space at will. That's where ad re-targeting comes into the…
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