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How To Tailor Your Players’ Bonuses

[caption id="attachment_27414" align="aligncenter" width="425" caption="Keep Them Coming: Player's Love Lots Of Promotions"][/caption] As the online gaming industry matures and more people begin to select from a larger variety of gaming sites, affiliates need to be more promotional savvy on how to reach out, attract, convince and convert prospects to real money players. Player retention is…

Get “Personal” in Your Email Marketing

Affiliates wondering how to do email marketing might be wise to try email marketing with a personal touch. No one enjoys feeling marketed to. As an iGaming affiliate, that's why it's your job to create an experience that makes your prospects feel like you're speaking to their specific needs and offering them something that adds…

Pixel Tracking: What Affiliates Need To Know

[caption id="attachment_26163" align="aligncenter" width="425" caption="Pixel Tracking is informative and easy to set up for affiliates"][/caption] The Pixel Tracking method is a way of monitoring how visitors who come to your website view your pages. This method provides the Webmaster with critical information on what viewers are responding too and analyses what pages they are loading.…

How To Convert Binary Options Users to Forex Users

Affiliates who have capitalized on sending users to binary options platforms probably feel the potential that exists for marketing forex to their users. Similar to how it can be easy for poker affiliates to upsell to sportsbook, binary options trading readily lends itself to conversions into the multi-billion dollar forex market. But how best can…

Conversion Optimization Case Study

Is your website turning away more players than it's converting? According to Site Tuners CEO Tim Ash, most casino affiliates are shooting themselves in the foot when it comes to website design. Ash addressed the challenges of creating a conversion friendly casino affiliate site last February in a CAP webinar titled How To Optimize Your…

Best Converting Gambling Softwares

Affiliates will always have a preference towards promoting iGaming software platforms that actually convert. So what are the best gaming softwares for creating conversions? Microgaming Microgaming is a dinosaur in the online casino world. They have been providing iGaming software to their numerous clients since 1994. Their software is currently offered in 24 languages and…

How To Build An E-Mail List

Offer Something of Value Your customers' email inbox offers up some pretty valuable, and crowded,  Internet real estate. So unless you're offering up something of value, there's really no incentive for anyone to sign up for your newsletters and announcements in the first place. That's why offering up something like a free e-book or exclusive…

Conversion Tips from Bryan Eisenberg

[caption id="attachment_17428" align="alignright" width="200" caption="Conversion guru Bryan Eisenberg"][/caption] Drawing big revenues in affiliate marketing is easy, all you have to do is convert site visitors to depositing players. Converting visitors to depositing players, however, can be very challenging. But challenging doesn't mean impossible.  Bryan Eisenberg is an internationally renowned conversion expert and author of New…

Affiliate Statistics That Matter

[caption id="attachment_17047" align="alignright" width="192" caption="Conversions equal revenue."][/caption] Web based entrepreneurs have access to a flow of information and statistics that would turn previous generations of business owners green with envy. For beginning affiliates, that information flow can be something of a double-edged sword. Sorting through confusing spreadsheets filled with terms like conversion rates, chargebacks, cost-per-clicks…