Saying, "I'm sorry," to customers online isn't always the easiest thing to do, but it's almost always the right thing to do. That's a lesson a major operator failed to heed a couple weeks back when a mix-up on football odds left customers fuming. Rather than stepping up and doing the right thing - issuing…
Online bingo isn't the most glamorous side of the affiliate marketing industry, but it's a solid earner that offers up steady revenue streams over the long haul. Even better, converting bingo players from both outside and inside your current player base can be done using a few basic techniques that almost any affiliate can deploy.…
Affiliate marketers are in the business of making legitimate money online. They make an effort in their site's marketing campaigns to invite visitors that can potentially become their sources of income. Commissions earned from referring customers to an affiliate program is how affiliate marketers earn money and get back the money they invested on marketing…
There is no doubt that Las Vegas is casino heaven for anyone who wants to take a gamble. But if you own a casino affiliate website, should you set your site to a Las-Vegas-type mood too? No, not really. What works for Vegas will only work there. It is what makes it special. As for…
Google's new Hacked Site Classifier feature was meant to help end-users avoid websites that had been compromised by malicious hackers. Unfortunately, the new feature is riddled with bugs that are mis-classifying clean sites with the hacked label. Headaches, as you might imagine, are in order for anyone unlucky enough to be hit by this bug.…
Common wisdom amongst social media savvy web marketers has long held that Facebook postings must always be accompanied by a photo for maximum effectiveness. Most of us have taken that rule as gospel, but a new study from Social Bakers, as reported by Search Engine Journal (SEJ), suggests that Facebook photo posts aren't nearly as…
As an affiliate marketer, your primary goal is to earn money through commissions - by sending your visitors to a company's site that you are affiliated with. That's pretty clear. But let me ask you, do you have an idea where most of your commissions are coming from? You see, earning money isn't just the…
Blackjack.org is a mature affiliate site that recently acquired a new set of owners and a new vision for the future. We recently sat down with a representative from RealROI.com (the site's new owners) to find out a little more about how they tweaked their new site to meet the demands of 21st Century web…
One of the biggest challenges in creating a mobile marketing strategy is figuring out when to rely on traditional marketing strategies...and when to chuck them out the window entirely. Simply stated, end-users have very different expectations when they visit your mobile site than they have when they visit your desktop site. The sooner you can…
Daily fantasy sports sites are cutting a very large path through the internet gambling market as more and more sports fans turn to them as an alternative to traditional wagering. More importantly, these sites may be slowly chipping away at the American Government's long-time sports betting prohibition. Recently, several stories have emerged in the gambling…
News in the iGaming and Sports Betting affiliate world moves fast.
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