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Behind-the-Scenes: Players’ Engagement

As an affiliate, you are used to send traffic to operators, which work out to be a pretty good business for you – I mean, hey, in some cases they even pay! But the question is, what do they pay for? What is it that they do with your players that spark so much generosity…

Best Cross-Selling Products for Casino Players

Working as an affiliate creates many opportunities to promote other products on top of your standard offering. This should result in additional revenues in your bank account. The only problem is choosing those products wisely. Cross-selling casino players is all about relevance and promoting something that your target market can still benefit from, instead of…

Top 5 Don'ts if You're Starting Out in the Mobile Casino Space

The previous post in this short 2-post series was about the 5 do's, so now it's time to focus on the don'ts. Without further delay, here are the top 5 don'ts if you're starting out as an affiliate in the mobile casino space. 1. Don't Use Fancy JS Scripts, Flash Animation, or Elaborate Content JavaScript…

Top 5 Do's if You're Starting Out in the Mobile Casino Space

There's literally a thousand things that you can do when starting out in any new area or medium. So today, we want to talk about the mobile casino space and the top 5 "do's" affiliates should take care of when entering it. 1. Sign Up to The Right Affiliate Program This guideline might sound a…

5 Landing Page Tests to Run

There are many many different tests you can run on your affiliate site (homepage, specific landing page, etc.) to improve the overall conversions and, ultimately, grow your profits. Here, we've picked just 5 of them that should be relatively easy and fast to implement. For instance, you can set them up today and start receiving…

Affiliate Innovations

[caption id="attachment_36420" align="alignright" width="200" caption="Live and strip roulette looks pretty good."][/caption] Live Strip Poker/Roulette Land-based casino operators have long known the value of selling sex to gamblers, that's why casino cocktail waitresses wear short skirts. Over the past few years, savvy Internet entrepreneurs have upped the sex ante by combining it with popular live dealer…

Responsive Themes and Google Speed Algorithms

It's a common belief that responsive WordPress themes are what's going to make your site more valuable and authoritative by improving the user experience people get when they pay you a visit. But along with all this enthusiasm, there's a new question that raises some eyebrows: What's the load impact of all this responsiveness? The…

Best Strategies for Counteracting Seasonality in Casino

Although online gaming and the casino niche in particular is not highly seasonal (like Black Friday offers, Christmas gifts and so on), some fluctuations can be noticed. And if you don't act on them in any way, you can be leaving a lot of money on the table. What we advise you to do in…

How To Increase Your Conversions from 200%-700%

We can all name at least a handful of techniques that are believed to have a positive effect on our conversion rates, but how many of them actually work in a real life scenario? Do pop-ups really work? How about branding elements? Direct and detailed calls to actions? Or better yet, how to increase sales…

4 Schools of SEO – Which One is Yours?

When you sit down to develop an SEO strategy for your casino affiliate sites, what's your real intention? Are you looking to maximize conversions; or just increase page rankings? If you're just applying SEO because you think you have to, without any real end-game in mind, you're probably leaving money (and customers) on the table.…