An excerpt from “The 10 Conversion Mistakes Companies Are Making Today.” A streamed recording of the full webinar is available free of charge to CasinoAffiliatePrograms.com newsletter subscribers. –> View The Full Webinar <– Still confused about the state of online gambling regulation in the US? You’re not alone, so we stepped in to bring together…
When we look at it, there are basically only two ways of driving traffic to your website (no matter if it's a one-layer affiliate site, or a massive online publishing and review magazine, or everything in between). On one side, there's paid traffic, and on the other, there's free traffic (also known as organic traffic).…
Geo-targeting is moving to the masses thanks to some new functionality on the Google AdWords Enhanced Campaigns dashboard. That's huge news for affiliates who want to harness the power of geo-targeting for their search engine marketing campaigns. All this new geo-targeting firepower gives advertisers an opportunity to pick apart end-user location data in the same…
Mobile casino gaming is shaping up to be one of the most influential forces to ever hit the igaming world and much of its success is being driven by state-of-the-art geolocation technology. Geolocation allow apps and websites to easy pinpoint their end-users' location and tailor content and offers accordingly. In the United States, geolocation software…
Is big data the real deal, or is it just another B.S. buzzword used to shill consulting services and massive infrastructure upgrades? That's the question blogger Peter Houston asked in a recent posting titled, Getting past the Big Data bullshit and it's something that even the smallest casino affiliates and web publishers should be asking…
Mobile is more than important in today's online space. In fact, in a couple of years, we'll see the majority of users accessing the web through mobile devices. For that reason alone, every site owner has to take care of their mobile presence. Yet as it turns out, not everyone realizes this. So today, we…
In an ultra-competitive industry the conversion rate of landing pages is fundamental to success. Many sites are still making mistakes which are destroying their conversion rate. That means they're throwing away customers and wasting ad-spend. In our next free and live webinar, Dave Gowans will look at 10 of the biggest mistakes gaming companies are…
If you followed web marketing and technology news over the last year, you know that the mobile revolution is upon us. Across the world, consumers are increasingly reliant on their mobile devices; manufacturers are developing more advanced smart phones and tablets; and marketers are figuring out how to reach those end-users with increasingly sophisticated mobile…
What's the fastest growing advertising vehicle for web marketers in 2013? With nearly $10 billion worth of inventory snapped over the last 12 months, that title goes to mobile advertising. According to a recent report from PerformanceInsider.com, buyers dropped approximately $9.6 billion on mobile advertising vehicles in 2013. That's up from just $4.36 billion the…
Mobile gaming is an incredibly hot topic in igaming circles and is regularly touted as the greatest thing to happen to the business since the web itself. While there's plenty of evidence that mobile gaming is definitely on the rise, some voices in the industry are wondering whether the gap between mobile dreams and mobile…
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